Stella McCartney has chosen Kendall Jenner to interpret her winter 2023 campaign., taken from a Harley Weir in the Camargue salt marshes in southern France. A decision that seemed to come almost spontaneously, since both the designer and the model share the same thing. love for horses. “I knew a girl Stella this season he must have loved horses as much as I do. Kendall has been riding horses since childhood., just like me, has his own ranch; you see how comfortable she is with these sensitive creatures, and they are with her. Capturing this connection generates Horse Power.both through fashion and vision,” says Stella McCartney in a press release.
Immortalized among the famous white ponies of the region, courtesy of expert and horse rescuer Jean-Francois Pignon, Kendall Jenner does seem completely at ease with them. Posing almost completely naked, lying on the back of one of the specimens, or dressed in red, surrounded by magnificent manes, effortlessly interpreting that unique, healing and almost inexplicable harmony that binds men and horses are the central theme of the Stella McCartney fall-winter 2023 collection..
Campaign controversy with Kendall
But while the campaign is entirely in line with the theme of the collection, some reflections have not failed to spark controversy along with cries of beauty. There collection in fact, it is stated more responsible than Stella McCartneywith 92% conscious materials, including vegan crocodile-effect bags made from apple scraps, riding boots made from grape scraps, and accessories made from mushroom mycelium and mirum, an alternative to animal skin derived from plants rather than made of plastic, not subjected to abuse. A detail that undoubtedly elevates the environmental focus of the brand, which is becoming more and more relevant, but which for some conflicts with the decision to include and use live animals in the campaign.. Doubts that have already been raised about the Fall/Winter 2023 fashion show held at the historic Manege de l’Ecole Militer, the oldest riding school in France, where the same horses raced alongside the models on the catwalk. Fact exploitation of these horses for show purposes – rescued, raised and trained by Pignon in total freedom – proven, especially for the vegan world, inconsistent and almost contrary to the philosophy of sustainability and the lack of brand cruelty.. The creative, when the first allegations arose already during Paris Fashion Week, clarified that her intention was to “show animals in a different way”, devoid of cruelty. In addition, the decision to use horses for an advertising campaign and fashion show follows a number of images and ideas seen and considered in the fashion world and beyond: a fact that leads the brand’s detractors to accuse it of a lack of creative originality. A similar campaign was offered by Gucci in spring/summer 2020. Set in Los Angeles and conceived by Alessandro Michele, it also explores the bond between man and horse, seen as a symbol of freedom. In 2019, they were exhibited by Dior to present the Cruise collection with escaramuses, Mexican women on horseback, and the house of Chanel repeatedly wanted to impress everyone with triumphant exits and wow-finals with models in saddles. Last but not least, Beyoncé, on her Renaissance Tour, wanted to pay homage to the equestrian world by showcasing a sequined suit that replicated a horse’s profile and lowering herself onto a statue of a horse during her performance. In short, there are a few references that take us back to this campaign, which certainly leaves open the topic between love and the instrumental use of animals, and which certainly never fails to make us think.