Stella McCartney has chosen Kendall Jenner, like her, a lover of horses and riding, as the protagonist of her Fall/Winter 2023 campaign, which has just been unveiled.
Supermodel Kendall Jenner is the face of the FW23 campaign from Stella Mccartney, revealed today. The designer, one of the leading representatives of sustainable fashion and an advocate for animal rights, presented her show at the Manege de l’Ecole Militer in Paris in March this year.
During the fashion show, the audience was able to see a live equestrian demonstration of 14 horses trained by the dresser de cheval. Jean Francois Pignonwho uses methods in his school made without violence made with love. The horse expert has also returned to the FW23 campaign starring Kendall Jenner to ensure the safety and well-being of Stella McCartney’s beloved animals.
Stella McCartney FW23 ad campaign with Kendall Jenner
The images for the campaign were shot by renowned photographer Harley Weir. Kendall Jenner is immortalized among the famous white ponies of the Camargue salt marshes in France.
“I knew this season’s Stella Girl had to love horses as much as I do. Kendall, like me, has been riding since childhood and has her own ranch; you can see how comfortable she is with these sensitive beings, and they are with her. By capturing this connection, we bring the power of horses to life, both through fashion and vision.”McCartney explained this in a press release.
The campaign is a kind of continuation of the FW23 show dedicated to Stella McCartney’s love for horses and animals. Based on this inspiration, the designer created minimal yet amazing silhouettes and modern interpretations of traditional clothing. Horses are scattered all over the place. Appaloosa horse prints on polo shirts and jacquard coats. On eco-fur with a print reminiscent of horse hair, as well as on some knitwear inspired by the coloring of the designer’s first horse.
Sustainability always comes first
FW23 campaign with Kendall Jenner also presents Stella McCartney’s first bag made from Mirum, a plant-based alternative to leather. without plastic and round. And then the S-Wave and Frayme bags, made from crocodile-effect AppleSkin, a material obtained from the processing of apple waste from the food industry. Also returning is the Frayme Mylo, McCartney’s first bag created from a vegan alternative to leather derived from mycelium found in mushroom roots, which has a new white color for the FW23 season.