Taylor Swift, what is the secret of success? | Wired Italy

Taylor Swift At present, it is likely the most popular and beloved pop star in the world. WITH 200 million copies sold worldwideAnd the highest-grossing singer in history for her concerts and the one whose songs get the most streams on Spotify. But this is not enough, because in the past he also broke another record: Together with the Beatles, she is, in fact, the only artist in history to place eleven songs at the same time in Billboard Top 200leading chart of records in the United States.

His musical strength is truly international, so much so that tickets for two of his announced concerts are also available in Italy. Eras Tourarrival July 13 and 14, 2024 at Milan’s San Siro stadium, they were crushed in record time, despite a complex pre-selection system that puzzled even the fans themselves.

Marathon Summit:

1. Eras Tour
2. remakes
3. political positions

Eras Tour

In fact, there has been a lot of talk about this tour lately: it is structured as a journey through his various albums and various stages of his career.Eras Tour sold out all over the world causing a lot of controversy. Immediately after the opening of sales of his concerts in the United States in November last year, the retailer received a lot of criticism. ticket officescharged with a monopoly position.

According to various analyses, in any case, the passage of Swift’s tour has some significant economic effects: In the United States, cities covered by these dates saw a surge in hotel, apartment, and restaurant bookings, as well as an increase in commerce in general. On a larger scale, there are also negative consequences here, and there are those who even talk about Swiftlation: as noted in France and Sweden, the appearance of a show of this magnitude (as happened recently with Beyoncé and Coldplay) leads to general price increasebuilding on the phenomena of inflation, which are already widespread.

remakes

It’s hard to imagine at the momentsuch a cool artist she likes to influence not only the discography, but also the economy. But what are the reasons for this success? Born in 1989 in Pennsylvania, Swift made her acting debut at age 14 and was immediately signed to a record label. Large Machine Records

: after a start dedicated exclusively to country music he slowly changed direction, addressing the audience more pop rock and mainstreambut still retaining their more personal and authorial roots.