Ten postpartum clothing brands to make this stage easier (and prettier)

When we talk about motherhood, something is changing in the celebrity world. Lately, a common postpartum photo of celebrities is a “quick recovery,” with women like Lindsay Lohan, Katy Perry or Chrissy Teigen showing off their Photos of the rest of us who have become mothers are posted on social networks. Get to know: The reality of a new body with huge postpartum panties. The visibility of something so real (and yet so taboo) is a very positive exercise in normalizing the changes in the postpartum period, an already complex time that can affect a mother’s mental health: As BBC (BBC) published, “Pressure to lose weight quickly, coupled with inadequate medical support and postpartum care, can be a toxic and even dangerous combination,” which “can impact mental and physical health, lack of sleep, and mood swings during one of the most vulnerable times in life.” According to a survey of 7,000 women, the reality is: 65% of them believed that one year after giving birth, they would be the same weight as before pregnancy, but more than half still gained a few kilograms and only 20% lost all the weight they gained in the first three months of birth. baby.

So, after giving birth, a task as simple as getting dressed can become daunting. You might be feeling fuller, need a new pant or bra size, or are looking for a new level of comfort. All of this is normal and normal, and at this point, it can make it easier to have comfortable pants, a shirt that makes your first breastfeeding experience easier, or comfortable underwear with seams or scars. It would be even better if they were pretty too.

Finding a new uniform can be daunting if you’ve never experienced it, so we asked a few women who’ve done it to get their best guesses.From shirts from H&M’s regular range, the comfortable shirt Maider, a 40-year-old consultant, wore while trying to breastfeed her first child, to cut-out trousers paper bag

The linen helped Begogna, 40, better cope with the C-section scar from the birth of her son Lucas. Maddalena, 38, discovered that her best ally was wearing a flannel shirt (she lives in the mountains and Sebastian comes in the winter), which was warm and “milk-stained” Not obvious,” while Sabina, 40, wears postpartum cotton briefs and pajamas with easy-open straps as the most comfortable garments to deal with C-section scars and can be worn without any clothing being tight breastfeeding. Some apparel brands are now adding their solutions. They are specifically targeted at postpartum women, whether you have decided to breastfeed or have had a vaginal birth or C-section.

The brand, which Lindsay Lohan mentioned after giving birth to her first child in August, focuses on “all the less glamorous aspects” of motherhood. They even have basic kits, like one designed for vaginal postpartum (which includes a bottle with a specific applicator for hygienic purposes on the first day when the stitches don’t allow for paper, seamless and very useful Stretchy disposable undergarments, high-quality postpartum pads for absorption, ice packs to relieve perineal pain or chemical-free foam to aid healing and hemorrhoids) and C-sections (use specially designed underwear that won’t disturb scars, compression bands, and silicone plasters and tape).

Photo: @Fridamom

Founded in California by two friends, Ashley Melone and Danielle Welsh, the brand includes maximum amount, Dresses and jumpsuits are designed for moms from pregnancy to breastfeeding, as they offer easy access to the bust with unnoticeable zippers or cross-over panels.They are made of Japanese cotton or seersucker Very sophisticated, the goal is to allow mothers to breastfeed or pump in public easily and comfortably with the privacy they desire.

Photo: @Madri

Nicolasita is a brand created by Elena Díaz in Madrid, born out of an experiment.The company sells a single piece of clothing: a T-shirt called Nicolase, Designed specifically for breastfeeding while “Relieves mother’s discomfort in the first few months, such as dehydration, dampness, stains or isolation the woman may suffer,” they explain on the website. It includes a special pocket to store water for the mother and another for Store cell phone, some strapsThey catch any milk that may spill and prevent it from reaching the abdomen, And a comfortable clip for lifting your clothes while breastfeeding.

Photo: @Nicolasita

Created in Barcelona and designed for mothers during and after pregnancy, the brand specializes in nursing clothing, including dresses, sleepwear, swimwear and loungewear, with an emphasis on elasticated waists for improved comfort.

Based in northern Nantes, France, the brand was founded in 2006 when Anne-Laure Constanza couldn’t find beautiful, high-quality, affordable clothes while she was pregnant with her first child. Their clothing is made from responsible materials (organic cotton, Lenzing™ Ecovero™ viscose fiber, recycled fiber…) and using eco-friendly craftsmanship, its product range includes maternity wear, nursing tops, seamless bras and supportive leggings. Celebrities such as Natalie Portman, Anne Hathaway, Serena Williams, Berenice Bejo and Gwen Stefani have all worn their designs since becoming mothers.

Photo: @Envie de Fraise

Founded in 2005, this Danish brand offers women’s clothing from pregnancy to postpartum without compromising on fit, trend and functionality. In addition to dresses, shirts and tops designed specifically for pregnancy and easy for postpartum breastfeeding, they also have high-stretch jumpsuits, pants and leggings designed specifically for women who have just had a baby, and even baby-friendly ones jacket.

The brand was founded in 1998 in a small boutique called Naissance in Los Angeles. In 2015, New York fashion veteran and mother of two Anna Capretto acquired the brand with two goals: to make moms feel good about what they wear, offering timeless, easy-to-wear and versatile pieces; and to make moms feel comfortable. They feel good about their purchasing decisions because they prioritize sustainability in all areas of their business. They have a line specifically for postpartum, focusing on dresses, tops, and sweaters.

Photo: @Nom

Hatch was founded by Ariane Goldman in 2011 to create a high-end lifestyle brand that accompanies women through the different stages of pregnancy and childbirth in a fashionable, beautiful and confident way. In 2023, maternity brands Hatch, Motherhood Maternity, A Pea in the Pod and Destination Maternity partnered to create one of the largest unified maternity retailers through the Babe publishing platform.

Photo: @Hatch

Hatch Collective is the parent company of today’s leading maternity brands, providing the fashion, skincare, content and community needs of all women before, during and after pregnancy.They have a section dedicated to so-called postpartum basics for the fourth trimester, from lingerie to dresses, jumpsuits and pajamas.

Photo: @peasinapod

Cécile Reinaud was born in France and now lives in London. Serafina has a vision in 2002 Revolutionizing the maternity wear industry. «Pregnancy is a time to celebrate your incredible body. “I wanted to create clothes that you would wear even if you weren’t pregnant,” the entrepreneur said. As a mother of two, her goal is to design beautiful clothes that you’ll want to wear even when you’re not pregnant, because, as Reno says on her website, “No woman should have to sacrifice her pregnancy to get pregnant. style.” They sell pre- and post-pregnancy clothing, including nursing bras, baby vests, girdle and clothing that promotes skin-to-skin contact with your baby. Today, the brand has stores in London, New York, Paris, Dubai and Hong Kong, known for its She was awarded the Queen’s Award for her international activities and collaborated with the Diana Award charity in memory of Princess Diana. Wales, created the Diana Collection. Her relationship with the British royal family went even further, in fact, Kate Middleton ( Kate Middleton wore one of her dresses (still on sale for €69) in her first official portrait with Prince George in 2013.

Photo: @Seraphine

Larken is a range of ultra-comfortable essentials designed to make pregnancy and postpartum easier and more comfortable. Their focus on luxuriously soft, high-quality fabrics and innovative designs combine the functionality you need with the premium comfort you deserve. In the After Baby collection you’ll find bras that can be used with double breast pumps, high-waisted briefs and comfortable breastfeeding pajamas and sleepwear.

Photo: @Larken

Here’s how the brand describes the genesis of their journey: “It all started because two moms were really uncomfortable. Like many women, Larken co-founders Katie and Maggie have struggled with miscarriage, fertility issues, High-risk pregnancies, difficult postpartum journeys, and especially the significant challenges of breastfeeding. When they looked for clothing solutions to help them through these challenging journeys, they found one that was too complicated and uncomfortable for maternity and postpartum women. world of clothing. So they started designing the essential elements needed to combine functionality and premium comfort in a simple way.”