As we all know, the media is a big stage that political leaders must face.The televised presidential debate, if you will The climax of this public exhibitionnot only because of the centralized form of dialogue between politicians; They usually occur around electionswhere is the fate of these leaders Can be beaten face or dry.This is what’s going to happen tonight Media race between the presidential candidate of the Patriotic Union, Sergio Massa, and the candidate of the Free Avanza Party, Javier Mire.
In this context, in order to “avoid possible errors on the small screen”, Nitid, a Spanish reference consultancy specializing in public affairs, has prepared a document in which “10 tips politicians should follow to win TV debatesapplicable from the local to the presidential level.”
Here are suggestions:
1. Study and rehearse.
The first stage of the debate is the pre-debate, in which both parties agree on the format and rules for the face-to-face meeting. In the United States, the Commission on Presidential Debates is responsible. Candidates must have detailed knowledge of interview modalities, timings, shifts, scenarios, etc. Preparation and rehearsal are important because as long as the speaker is comfortable with his presentation, arguments, and all external factors, he will be able to convey safety.
2. Know your opponent.
The campaign must work with the candidate to help him understand his opponent’s strengths and weaknesses, his speaking style, his techniques, his message, and more. Big battles are won before they even reach the playing field, so good audiovisual documentation of your opponent’s interventions can be a valuable ally in preparing for a debate.
3. Define your strategy.
Once you’ve thoroughly studied the format and your opponents, you’ll have to develop a strategy for on-camera deployment. The best improvisations are well prepared, so candidates must have a roadmap of what to say, how to say it and when to say it at the start of the debate.
4. Condensate your message.
One of the biggest problems politicians face is often trying to tell everything, but on television, time is limited, so less is more. Quality should always trump quantity.
5. Don’t be bored.
Politicians are often used to being governed by the statutes of parliament or municipal plenary meetings, which is often the opposite of fun. Therefore, candidates in front of the cameras cannot speak as they would in a conference room. The proportion of people who change channels during a debate will be directly proportional to the use of technical and legal terms commonly used in politics. The success of television is based on connecting with people through emotion, and whether you like it or not, the best political speakers in history have been very clear about this. Ronald Reagan, Bill Clinton or John F. Kennedy all knew the power of emotions.
6. Provide a good title
andIn the best case scenario, the debate will be watched by a large audience, but The vast majority of citizens will learn and decide who wins by what they read in the newspapers, hear on the radio, and see on television the next day. Therefore, candidates will have a better chance of success if they can provide a good clip for the next day’s news. The key to doing this is to provide a good title, supported by examples and anecdotes.
7. Prepare opening and closing remarks
The opening and closing are often the most interesting moments in a debate, so a candidate must carefully prepare how he wants to start, as that moment will determine the tone of his speech. Furthermore, he must be fully prepared for the final twist: what final message he wants to convey and, most importantly, the reasons he gives voters for trusting him.
8. Dress up so no one talks about your outfit
Although the media loved it, ties, suits and Hairstyles don’t win arguments. When the public meets a candidate face to face, they will leave an overall impression of the candidate: whether he or she displays confidence, determination, anger, humor, empathy, warmth, self-confidence, etc. This impression is an accumulation of several elements, and the appearance is one. The key is that clothing and accessories are as unobtrusive as possible and don’t obscure what’s important: the message.
9. Pay attention to your body language
What you say is just as important as how you say it. Our gestures, glances, and voices convey as much information as our words, which is why it’s important that body language accompanies and reinforces our messages. The key is often to be natural and correct the most annoying tics, but not to fall into the trend that has been so common lately of too many politicians using the same gestures and hand movements. The camera always dismantles pretense and appreciates sincerity.
10. Coordinate your team after the debate
Debates are divided into three stages: before the debate, during the debate and after the debate. The work doesn’t end when the lights and cameras go out. Today, with a 24-hour news cycle and constant conversations taking place via social networks, candidates need to have a good team that can deliver a coordinated message about what’s going on in the debate. The media (and increasingly social networks) are often the judge in deciding who wins and who loses, so the job of influencing the judges is part of the post-debate ritual.