It was not many days since Tesla became the most successful automaker on the stock market, and was at a similar level to Google and Apple. Thanks to this, Forbes I consider that Elon musk was very close to becoming the possible first trillionaire in the world. The car rental company without a driver Hertz announced that it intends to buy 100,000 electric cars of the North American brand, and CEO of Volkswagen and Ford they had no problem putting Tesla like the car brand that is transforming into the industry benchmark automotive.
Of course so many scene hits, it is natural that not everyone finds it sympathetic, especially to some brand executives who are threatened by the growth of the company that has been a pioneer in electric vehicles.
Maybe that’s why Oliver Zipse, Chairman of the Board of Management of BMW, has stated on a couple of occasions that Tesla does not make premium segment cars. “Where we differentiate ourselves is in our level of quality and reliability. We have different aspirations regarding customer satisfaction “said the German at a conference organized by the economic newspaper Handelsblatt, and what did he publish Automotive News.
The first time the German executive had hinted at this idea was at the beginning of the year, and then it did not receive much attention. But now when in September the Model 3 just emerged as the best-selling car in Europe and has achieved by First time in history that an electric car has sold more than any other fossil fuel, who has repeated the same assertion, motivated some answer.
Contrary to what would have been expected, it wasn’t elon musk who did it but the Head of Investor Relations for the brand, Martin Viecha, who through his account Twitter has mentioned something compared to Tesla’s true rival.
“For the last 5 years I have been asked some version of ‘what about all the competitors’, almost daily. More than 90% of the cars sold * this year * will be ICE (Internal Combustion Engine). It is ICEs that lose share to * all * competitive electric vehicles. It is surprising that this has not yet been understood “said the executive, implying that they are not so concerned about what a person might think of a particular brand.
Definitely the numbers prove it. Tesla came to occupy a space to which other brands of native electric cars, and classic automotive industry companies, who have decided to start with a greater or lesser intensity, investment and deadlines, the manufacture of electric cars. This actually what ends up being is a threat to the entire automotive industry based on internal combustion engines, faced with a paradigm shift in individual and collective mobility of all the world.
And maybe this is a key moment in that fight, because Yes Tesla is recognizing that more than 90% of cars that will have been sold by the end of 2021, they will be from engines powered by fossil fuels, it is time to unite between the “electric” and not dispute a position with each other. And having started to open up to all brands of battery-powered cars, the access to Superchargers of the North American company, it is a clear gesture in that direction.