thanks from US GDP

Beware of these three: Taylor Swift, Beyoncé and Barbie they are among the women who play an important role in the American economy, able to transfer billions of dollars between tickets, flights and hotels, to the point that they can influence the growth of the United States GDP and give women the right to vote after years of “shecession” after the pandemic , when their influence on consumption trends was sharply reduced.

They’re the ones who buy tickets and gadgets, from irreplaceable beaded bracelets to “Swifties,” to pink dresses worn by doll fans, to fringed cowboy hats to show off at exes’ shows. Destiny child. Even the Wall Street Journal noticed it.

There Philadelphia Federal Reserve

he has no doubt that last May “has been the best month in terms of hotel revenues since the start of COVID-19 thanks to Taylor Swift concerts in the city,” the central bank acknowledged. But the Swift effect was seen in all the cities where the Eras tour took place: the tour of concerts, among tickets sold, hotels, planes, restaurants and bonuses that the star awarded its staff. (50 million) should cost 5 billion. For tickets, travel, lodging, and everything else, each viewer had to spend at least $1,327 to attend the show. Economist Misty Heggeness starts talking about “swiftinomics” also in terms of “accelerating women’s economic power.”

Then there’s Beyoncé, who is already seen as “responsible” for the inflation spike in recent months in Sweden and the UK: her tour is contributing billions of dollars to America’s growth, and fans are pouring thousands of dollars to copy her look, from clothes to clothes. . nails. And Barbie brought to the screen Margot Robbie, who saved cinemas from a devastating crisis.

Mattel’s pink doll epic remains at the top of the most-watched movie list for the fourth consecutive weekend, grossing another $33.7 million. Produced Warner Bros. with 100 million, it has so far grossed 526.3 in America and 1 billion 184 million worldwide, with director Greta Gerwin becoming the first woman to top a billion in revenue.

But is feminism really walking on Swift boots, which stand out thanks to the pink fashion imposed by “Barbie”? You don’t see much militancy, but Swiftynomics is also providing support: the diva, according to CNN, has decided to “repay the communities in which she plays.” From Georgia to Michigan, from Texas in California or Arizona, food banks benefit from large donations from Taylor Swift employees.

“Women have always been a deeply underestimated economic force,” she comments. Blair Kohan, partner and agent of the Uta agency representing, among others, Greta Gerwig. For Jody Gerson, President and CEO of Swift Universal, Universal, Barbie, Taylor Swift and Beyonce tell stories of female empowerment in authentic ways at a time when many women feel powerless. These are strong women who are not afraid to take responsibility. We unconsciously rallied around them because their strength gives us strength. Instead of making buying decisions about traditional goods that are in some way a public good for the family, women use their resources to buy goods and experiences that bring them joy,” she concludes. hedging

professor at the University of Kansas.

Read full article
on Il Mattino