In the Warner Bros. film, directed by Greta Gerwig, Margot Robbie embodies the famous blonde doll.
Barbie this is a recent feature film directed by Greta Gerwig (Little Women, Lady Bird), which, as the name suggests, is based on the famous doll of the same name created by Mattel in the 1960s, which completely revolutionized the relationship between girls and their toy, representing a female figure that was innovative for the time, definitely more free, emancipated and enterprising. . Over time the company has grown significantly, always keeping up with the times in terms of presentation Barbie. Well if you watch the movie you’ll see Margot Robbie AND Ryan Gosling playing Barbie and Ken respectively, it’s natural to think that the whole thing was intended to be a huge corporate bombshell, clearly helping to relaunch the company in terms of its image.
Barbie arrives in Italian cinemas from July 20, 2023.
Well, in a recent interview with Yahoo! with the CEO of Mattel, Inon Kraitz, carried out during Goldman Sachs Communacopia and Technical Conference To San Franciscothe manager himself told what income the company received from success Barbie and the result, if you think about it, is truly amazing, especially since we are talking about long-term benefits.
“This is more than we anticipated at the beginning of the year, and we expect the film to continue to deliver in the years to come. This is long-term franchise management. It’s not just about the quarter or the year. It was never just about trying to sell more toys. It was about creating a cultural event, creating a social moment. And we believe these benefits will continue for years to come.”
We remind you that Barbie its worldwide gross revenues have far exceeded $1 billion, which explains the large portion that goes to Mattel itself. The project, the script of which was written by Gerwig herself along with her partner. Noah Baumbacharrived in Italian cinemas on July 20, 2023 with the production Heyday Films, LuckyChap Entertainment, Mattel Films and executive producer Michael Sharp, Josie McNamara, Inon Kreutz, Courtney Valenti, Toby Emmerich, Kate Adams.
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