Kylie Jenner remains unstoppable both personally and professionally. A few days ago the little girl of the Kardashian clan confirmed that she is expecting her second child with Travis Scott with an emotional video in which her maternity curves could already be appreciated and how little Stormi, three years old, had reacted to the news that she will become a big sister in a few months.
Professionally, the businesswoman has added a new line to her empire that comes after her first swimwear collection. Jenner has announced the launch of Kylie Baby, a brand dedicated to baby skin care that will go on sale on September 28 and already revolutionized its millions of fans around the world.
The 24-year-old has already shown on the networks how this new range of products will be, in which she has been working for more than two years. It was in May 2019 when the American media reported that Kylie had registered the Kylie Baby brand in the United States Patent and Trademark Office. The objective was to launch beauty products, clothing and strollers, but time passed and the line was hardly known.
Kylie registered the Kylie Baby brand in May 2019
But the reality is that Jenner has been showing various Kylie Baby articles online without her followers or the media being aware. Last July, Kylie already let it fall that she was soon going to launch a secret brand that she had been working on “for a while.” The businesswoman linked this new project to her daughter Stormi, who has been a model for the brand since March 2020.
This has been confirmed by Kylie herself on Kylie Baby’s Instagram account, where she has recovered an image, published a year and a half ago, of her eldest daughter enjoying a bubble bath. Now it has been known that Stormi had used the body soap that is part of her mother’s line. In addition, the little girl is the protagonist of the first images of the collection that has already been shown on social networks.
“It was a dream for me to develop clean, safe, effective and mindful baby care products when I became a mother. I know we all want the best for our kids, so making this completely vegan and hypoallergenic line was very personal to me. I am very proud of these products and I couldn’t wait to share these products with you and your family, ”says the young woman.
It was a dream for me to develop clean, safe, effective and mindful baby care products “
The first line features a hair shampoo and conditioner and body soap and moisturizer. Some containers that have been made in pink and pastel blue and with a childlike cloud print. In addition, Kylie has included in the collection a comb, brush, towel and toiletry bag to carry all the products.
At the moment it is unknown if Kylie Baby will soon expand with other items such as baby carriages, diaper bags or clothing as assured on the day the brand was registered. In addition, the businesswoman has yet to launch her Kylie Hair and Kylie Body lines, which were also registered in 2019.