The beauty brands of the most bought stars in the world

Beauty brand of celebs to conquer

Make-up, skincare, haircare I am, today, the core business of many divas who, for some time now, have entered the beauty system by launching their own cosmetic brands with great success. An increasingly expanding and highly appreciated phenomenon, so much so that it seems that Kim Kardashian’s daughter, North West, just 9 years old, will soon launch her own beauty brand. The companies created by the stars are increasingly gaining the upper hand by conquering a huge slice of the beauty market, expanding all over the world with dizzying numbers and turnovers.

Also because celebrities today are directly involved in the production process, in the creative idea and are also the prime brand ambassadors who carry on their beliefs through this new business model. Thanks, then, also to the advent of social networks, above all TikTok has become a real source of inspiration capable of making the simplest products go viral and making companies monetize in ways never seen before.

In fact, the turnover is staggering for a market that is constantly evolving and of which more and more divas (but also divas) want to be part. Cosmetify, a company specializing in the presentation of the best beauty products, punctually updates every year on what is happening within celeb beauty brands and has revealed the most successful brands for 2022.

Fenty Beauty in first place

To be crowned beauty brand of the year (as well as in 2021), Fenty Beauty with an annual turnover of €542,897,630.78 and 12 million Instagram followers. In short, Rihanna does not fight: she is hers the most successful brand in the world. Over the past two years this company has gone from strength to strength, and the product range is now available for purchase in eight African countries.

Second successful brand in the world, but first ever for followers on Instagram (more than 25 million), Kylie Cosmetics, founded in 2014 by Kylie Jenner who conquered everyone in the beginning for the amazing lip products. To complete this top 3 of celebrity beauty brands more successful, there is Rare Beauty by Selena Gomez who, with a mission to break down unrealistic standards of perfection, emphasizes the importance of mental health.

However, to discover the entire ranking of the 15 most sought-after and bought celeb beauty brands of the moment, scroll through the gallery.

Other Vanity Fair stories you might be interested in:

Rihanna has officially become a billionaire (and not thanks to music)
Seven reasons for the success (beauty) of Kylie Jenner
Selena Gomez: “Talking about mental health should be as easy as recommending a lipstick”