fashion formula 1
has reached the huge figure of 1.54 billion viewers last season, Formula 1 currently seen asideal advertising platform For investors and companies competing to join the circuit, teams and drivers also have their place in the sun.
so could not disappear fashion world, as the activewear sector is clearly booming, with revenue expected to grow from $178 billion in 2021 to more than $200 billion last year. ,For the fashion brand, a collaboration with Formula 1 means watching An emerging sport filled with young and ambitious fans, who often have high purchasing powersaid Maanvi Mittal, fashion publicist and producer of the Women in Motorsport podcast.
With the advent of the US property of Liberty Media and the stupendous success of the TV series ‘Drive to Survive’ on Netflix, the composition of the public has definitely changed, approaching an unprecedented 40% female participation in the 15-35 age demographic, It made Formula 1″One of the hottest sports in the world, if not the hottest on the planet“, as explained by George Cies, marketing manager for Tag Heuer, an iconic luxury chronograph brand.
And the pilots themselves have been messing with the fashion world for a long time. Lewis Hamilton She is the face of Valentino di.Va in the PinkPP campaign, as well as the global ambassador for Tommy Hilfiger. Daniel Ricciardo attended the Met Gala – a social fashion event in New York – with Thom Browne; Guanyu Zhou, Charles Leclerc and Pierre Gasly were seen at Paris and Milan Fashion Weeks; Lando Norris, Max Verstappen and Carlos Sainz have appeared on the covers of leading industry magazines such as Vanity Fair and GQ.
not only that, why Ferrari In 2021 he launches a ready-to-wear line designed by creative director Rocco Iannone: “I loved writing the creative vocabulary of Ferrari, envisioning an aesthetic and stylistic realm in which to recognize the characteristics of the automotive industry in clothing.
The first bridge between Formula 1 and fashion was benettonIn the 1980s, Tyrrell and Alfa Romeo first approached the paddock as sponsors before forming Benetton Formula One in 1986 on the ashes of Joe Toleman. Tommy Hilfiger He entered the category in 1991 with Lotus, then joined Mercedes in 2018, with whom he works closely. recently Michelle and NessThe American brand of basketball-inspired jerseys has signed a deal with McLaren. how to ignore pumaFormer sponsor of Ferrari, which has signed a multi-year contract with Formula 1 as its “exclusive supplier” of accessories and clothing, as well as sales manager of team merchandising.
golden performance in this scenario Monte Carlo Grand Prix Attracted a large number of fashion celebrities to the paddock, such as Bella Hadid and Kendall Jenner. right in the kingdom, Channel A presented on the catwalk of the fashion show presented at the Hotel Monte-Carlo Beach A collection composed of bodysuits inspired by pilots’ suits and creations that evoke motor racing and racing aestheticsas set forth nsgclub, Designer Virginie Wired thus wanted to turn the attention of the female public to sportswear, immediately gaining the approval of some fashion notes. influencerWhich made two special T-shirts viral.
These shirts combine Camellias and Number 5, the French brand’s distinctive features, with their Drawing of a single seater, similar to the 1973 Tyrrell 005 Brought to victory in the World Championship and Monaco GP by the great Jackie Stewart.
chanel f1 tees 🏎️🏁 going to my dream closet pic.twitter.com/l6fcIi21nm
— Freeza 🏁 (@Twistyligard1) May 31, 2023
A video produced by some influencers on TikTok as well as an extraordinary wearer like Charlotte Casiraghi on race weekend made the T-shirt real”Fashion Passion” For lovers of the sector.
After being presented in the luxurious setting of Monaco, where a billionaire spent $2.4 million to have a yacht anchored in the harbor during Grand Prix weekend, the price of the T-shirt in question is not surprising. The Basic Edition retails for $4,450as told by high conceit, while the bead version reaches 6,000. The limited availability of the garment, which is part of the Maison’s 2023 resort collection, could then cost upwards of $10,000. A decidedly princely cost.