First a T-shirt with a Formula 1 print, then logomania jeans. Chanel is driving a revolution aimed at new generations by offering clothes with an accessible and casual look, alongside the fashion house’s heritage offerings. This is where Chanel jeans, adorned with a classic all-over logo print, become a must-have in a wardrobe that seems to be sold out all over the world. With a price range of $1,300 to $3,000, Chanel jeans from the Métiers d’Art 2023 collection have become a real social obsession, especially on TikTok. In addition to the iconic logo, the jeans of the French fashion house boast a relaxed and soft fit, wide legs and a semi-low waist. Perfect to wear with a jeweled belt or perhaps a pair of Miu Miu or Loewe signed culottes with visible elastication.
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Denim offerings have taken the 2023 collection by storm, and Chanel is riding the wave of this refreshed trend, winking at potential new buyers younger. But without disappointing the most dedicated, offering evergreen cut jeans that echo the 2000 trend, but without exaggeration with embellishments. Their price, quite high compared to the offer, does nothing but increase the desirability of the product, which has quickly entered the wish list of Gen Z fashion enthusiasts as well as millennials. The success of Chanel jeans was promoted by celebrities such as Kendrick Lamar, who showed them during the Paris fashion show, Katie Holmes, Penelope Cruz and the singers of the K-pop group New Jeans.
Photo credit: Instagram profile @chanelofficial
Tags: fashion, fashion, chanel, jeans