In the era of influencers and those famous thanks to TikTok, what’s beautiful about living a normal life every day? What if this normal life took place in a small social communication agency?

Who are the protagonists? Ciro, Fabio, Fru and Aurora are friends and colleagues, immersed in the digital undergrowth made up of loser provincial brands and tragicomic little influencers, but also made up of gestures of friendship, flirting between colleagues and group rituals. The arrival of a new downgraded manager, but determined to prove her worth, will bring a wave of novelty and will teach them that even a normal existence, without successes guaranteed by millions of followers, hides something precious if you have the right people.