The Most Interesting Fashion Influencer Marketing Campaigns of the Recent Period

Social media has long been one of the most used communication methods, so the social power of influencers has never been stronger. They were the first to use it fashion housesFor this we present some of the most interesting fashion influencer marketing campaigns of the recent period.

BOSS Nostalgic Campaign

“Be your own BOSS”. Exactly one year after the 2022 rebrand BOSS reaches out to its community and delve into the meaning of his statement, telling the stories of their heroes. The talents selected for the campaign come from all walks of life and share their personal stories to inspire others. From supermodel Naomi CampbellColombian singer Maluma. From supermodel Gigi Hadidtiktoker Hubs Blades. Before the tennis player Matteo Berrettini.

Their stories immortalized photographer Mikael Jansson, are accompanied by emotionally gripping narratives that explore the different personal paths of the protagonists of the campaign. But that’s not all.

There are many famous people involved in the campaign, and they all tell their personal stories on Instagram in BOSS SS23 sweatshirts. All of them joined the social campaign and their stories were published in the video. They followed tiktok trend Just a child, a video with a baby photo is played. All users and fans of the brand were involved thanks to a special Instagram filter through which they could share personal stories.

Tommy Hilfiger x Aries

Tommy Hilfiger and brand Street clothes luxury Londoner Aries Collaborate to introduce a capsule that boldly and creatively revisits classic Tommy Jeans codes. The Tommy x Aries collection of 35 pieces of men’s and women’s clothing and footwear is inspired by the Tommy Jeans archives, playing with exaggerated proportions, layering and denim.

The two brands decided to dress differently. influential people The Italians aim to sponsor this new and bold collection, including events and pop-up stores in Milan and Rome. The chosen influencers are not only stars, but also micro-influencers verticals in the world of fashion and streetwear.

H&M x Mugler

Since 2004, H&M has been collaborating creatively with major fashion houses. Charles Lagerfeld, Connection de Garzon, Lanvin, Star McCartney, Versace AND Balmain are just a few of the many luxury brand collaborations that have taken pleasure in invading fashion accessible to all over the years.

On May 11, 2023, the fast fashion brand presents us with a new collaboration with the house muglerdeveloped Casey Codewallader, and which included women’s, men’s accessories and accessories. Structured and large shoulder pads, attention to the waist and shapes, a series of remakes from the archives, super sexy bodysuits and jeans that will sell out in no time. It goes without saying that this statement drove all the youth of the world crazy in the truest sense of the word. Also thanks to the “hype” created by the influencers who were delivered the preview items.

These clothes were actually worn very influential personalities in the social world giving rise to very high expectations for this collection, which, however, perhaps both brands could not meet, as they saw a lot of feedback from very young people who were not satisfied once with the possession of the items in question.

Capsule collection of Superga and Barbie The Movie.

To celebrate the release of the most anticipated and talked about movie of 2023 in theaters, Superga decides to partner with barbie movie. Create an exclusive capsule collection inspired by the most famous doll in the world, available at Superga stores and online.

Alessandro Boglione, CEO of Superga, commented on this initiative: “We are pleased with the Superga and Mattel collaboration, co-branding of two iconic brands of international importance.” The recently released capsule is already a real success, also thanks to various marketing activities

production of the film, as well as the influencers present.

Collaboration between MSGM and Heineken

MSGM and Heineken have created a limited edition capsule collection to celebrate 150 years of the Dutch brand. The collection consists of only 150 pieces and was photographed by renowned fashion photographer Brett Lloyd. In addition to this, two brands decided to give a real super party To Milan.

The party a few weeks ago was meant to sponsor the collection, invite and dress up various famous and influential personalities in the social world, starting with the very famous DJ Seth Troxler, who was also invited to play and entertain the guests. .

Zara #iamdenim

As part of the #iamdenim campaign, Zara has chosen a few famous pieces. fashion influencers to showcase your articles in a simple yet accessible way. One of the most effective ways was to use posts. “Instagram DIY” in collaboration with influencers such as Tish Rosa.

By giving influencers the ability to create direct content on their clothing, Zara has managed to convey a message that his jeans are for real people, general. Representing jeans and denim jackets through famous influencers, but with a focus about accessibility pricesguaranteed the success of the campaign. Through this campaign, Zara gained 4.6 million new subscribers in eight months.

Dr. Martens and store experience

Many brands claim to be committed to the community, but Dr. Martens even surpassed this concept. Indeed, in the cult Camden store in London, the British brand tried to create different shopping experience for the most loyal customers. Concerts and intervention in the store, free hair styling as well as tattoo artists to personalize their brand products.

The entire initiative was communicated through Dr. Martens’ Instagram profile. grew to 2.5 million subscribers Consequently specialized live broadcasts and be content with self-help sessions. As Darren Campbell, Product Manager, said: “Today trade is a by-product of interaction.”

Yeezy: brand engagement

If a man of this caliber Kanye West there are no particular difficulties in terms of involvement. However, create brand reputation even before launch, this can be quite a challenge.

Here because jeezy promote growth, Adidas and Kanye West collaborationis perhaps the most interesting example of influencer marketing. One of the main goals of the product launch was to let people know the uniqueness of this line. Not only shoes, but also clothes and accessories. So instead of sending out boxes and boxes to every influencer, the brand carefully selected a small number of people to represent their products.

The end result was huge international success. The waiting list for sneakers became endless when shoppers realized these were no ordinary Adidas shoes. What’s more, the products’ exclusive and high-quality reputation has led many influencers who managed to get their hands on them to share them without any reward.

The collaboration between Adidas and Kanye West was blocked, and the brand stopped the release of the Yeezy clothing line due to the musician’s anti-Semitic statements.