The new BRBY logo highlights the rivalry between Mattel and the luxury brand

Less than a month after the release of Greta Gerwig’s new film, barbieThe maker of the world’s favorite pink toy has decided raining on barberry Because of the new logo of the English brand, brby, Similar in name to Gori Gudiya, at a time when it is about to be relaunched in cinemas and on the catwalk, thanks to barbicore and for everything Publicity Which will result. When Burberry applied to the United States Patent and Trademark Office July 2022Mattel initially turned to the Trademark Trial and Appeal Board, which only made it official last June 26. notice of protest,

just these days margot robbiefilm actor and producer barbieis delighting fans of the theme with pink and fuchsia red carpet looks that closely resemble the most popular of the iconic dolls, while the film production’s marketing team and Mattel themselves are working with a targeted and simple launch approach. advertising, such as Barbie-themed Airbnb Malibu, LA movie soundtrackIncluding artists like Dua Lipa, Nicki Minaj and Ice Spice coming to play along Meem. According to Mattel in its appeal, the registration of burberry logo without vowels It is possible damaged barbie’s image Because the doll’s name has appeared on toys as well as clothing, accessories, and shoes for decades for children and adults

In the announcement, Mattel recalled Barbie’s established infamy by emphasizing that “The World’s Best-Selling Toy Doll,” And that too from 1990 till today “600 million Barbie dolls have been sold, one every two seconds.” Also scolded Burberry for making the logo phonetically and visually similar In the case of toys, the American company has accused the English brand of choosing it “Intentionally,” so that the consumer can associate products The inclusion of Burberry in the Barbie brand’s currently leading imagery in the world of pop culture. Mattel’s commitment to protecting trademarks makes sense: it’s very sensitive period For the doll, that’s given by the upcoming release of the movie and all the new collections of items for kids and adults that the toy company has planned for the next few months.