The second collaboration between Uniqlo and Kaws: a new capsule collection

After incessant rumors, a long-awaited collaboration is about to resume; well-known chain of clothing stores Uniqlo signed a contract with a designer cavs For new capsule collection was announced via a video teaser that left buyers from all over the world enthralled, still enamored by the huge success of the first partnership dating back to 2019. The sale is close.

One step further than the launch of 2019

Looking at the video you can see that the new collaboration Between Japanese brand and artist it will be clearly wider than three years ago. In fact, at that time, only a series of T-shirts had been released, all clearly decorated with the designs of the creative. However, from what we learn, the spectrum will be wider this time around; in fact, in addition to T-shirts, sweatshirts and tracksuits inspired by the What Party exhibition will also be available. cavs

highly acclaimed by the public and professionals.

The protagonists of the motifs will obviously be characters that have contributed to the success of the designer, namely Companion and BFF. An art book will also be available and can be purchased directly from stores. Uniqlo

starting from the day of launch, i.e. September 7th. To better celebrate the occasion, the most important stores will be adorned with the aesthetics of the universe, born in Donnelly’s imagination.

Gifts for Faster Customers

The promotional campaign is also very extensive, as is usually the case with such important releases. To make your shopping experience unforgettable Uniqlo came up with special gifts for his “fast” customers. For this reason, the first person to buy an artbook and at least one item from the collection in the store will receive a limited edition shoulder bag. Instead, buying two items (excluding the book this time) will give away special stickers, they are also in a special edition (and also available for purchase online). But the centerpiece of the entire collection will be a book from the Phaidon Press series, one of the most important and influential publishers of contemporary Italian art. An aspect also emphasized by the same KAWS extension

commenting:

“I am delighted to exclusively launch my new book in the Phaidon Contemporary Artist series with an old partner UNIQLO. To celebrate, I’ve designed a small capsule collection of T-shirts and sweatshirts that will be available for a limited time. Hope you enjoy the collection!

Boom of the first collection

The high expectations for this second release are justified by the incredible boom that came with the first release of the capsule. In fact, to date, 2019 t-shirts are already considered items of great value, given the importance of the artist involved and the greater accessibility of the clothing chain. It was no coincidence, of course, that some stores at the time had real battles for the opportunity to win the last remaining pieces thanks to a marketing strategy that paid attention to every detail and was so well focused that it unleashed an extraordinary product. excitement culminating in long queues at stores, agonizing waits and even skirmishes.

Uniqlo moreover, it is not new for operations of this type. In fact, just last December, the company released a special collection created in collaboration with Marni: a series of dresses in which the souls of two companies, far and near at the same time, converged on the contrast between relaxation and chaos. , to a proposal capable of combining boldness, simplicity and innovation in fabrics. In a few weeks we will see the effect cavs in the second collection, which already promises to be triumphant.

Read also: Kendall Jenner brings horse girls into fashion for Stella McCartney’s ad campaign.

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