Saul Alvarez is recognized around the world as Canelo, a nickname that he has carried since his early years in this land and that is due to one of his most obvious physical features: the color of his skin and hair, the main hallmarks with which he is associated in and out of the ring.
Canelo is the result of a brief modification to the nickname he had as a child, since at first he was known as Canelitas by some friends. The reason was the same and it was because since childhood he had that reddish tone on his body. This nickname endured over time and became one of the best known in the boxing world.
Although very few people know him differently, the reality is that in the past he hides another nickname that has been forgotten, but that during his childhood he was also widely used by his close environment.
With just five years and at the time that the now boxer sold pallets for the family business, Saul Alvarez It lasted about a decade with a nickname that referred to a part of his name in diminutive, since he was one of the youngest brothers in the family.
Santitos it was the hidden nickname by which they referred to the family’s red-haired brother. The reason is because it is one of the names with which he was baptized, but also the one that is least concerned when they refer to him, because contrary to a large number of people, Canelo He wears his middle name as a badge wherever he stands.
His full name is Santos Saúl Álvarez Barragan, and as is already popularly known, both the first name and the second surname are totally excluded when someone refers to the Guadalajara boxer, as he has made his brand grow under the nickname of Canelo since he began his career as a boxer.
Today practically no one within his close circle knows him as Santitos, mainly because the nickname was due to his stage as a child and the diminutive came naturally from his family.
Among Canelitas and Santitos, the early years of Canelo he enjoyed them in the town of San Agustin, within Tlajomulco de Zúñiga and very close to the city of Guadalajara. There he began to find his place as an amateur boxer and where he began to become familiar with the contact sport.
Already under the shelter of his older brother, Rigoberto Alvarez, who began his stage as a professional boxer at a very young age, Saul Alvarez matured and began to make his nickname popular as Canelo, the last variation to have one of his peculiar nicknames as an infant.
In an interview provided for TV Azteca, Rigoberto The Spanish Álvarez spoke about the first steps of Canelo in boxing and stated that “Saúl started telling me that he wanted to be a boxer when he was going to turn 11”.
“My skin turns to thinking the time I saw him cry and drop some blows that, for that age, were something different,” said the oldest of the brothers about the beginning of Saúl in the ring.
Today Canelo It has turned its popular nickname into a registered trademark and everything related to its businesses is usually worn with pride. From the recent creation of gas stations, to the official merchandise that you sell online, Alvarez he has already left his first nicknames far behind.