The Taylor Swift Effect has Travis Kelce’s jersey demand surpassing Tom Brady’s for the first time

NFL superstar Travis Kelce’s stock is at an all-time high thanks to his romance with music superstar Taylor Swift.

Kelce and Swift’s whirlwind romance has seen the pop star attend two of the Kansas City Chiefs tight end’s games this season, with the latter watching the two-time Super Bowl champion against the Chicago Bears and New York Jets game. Kelce leads the Chiefs in receiving yards through both games.

During both games, broadcasts often cut to Swift watching the action from his private suite. It now appears that the impact of their budding relationship has made Kelce one of, if not the, most popular player in the NFL right now.

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Google search data shows that on September 26, global searches for “Travis Kelce jersey” surged 1,267%. The Chiefs star surpassed Patrick Mahomes and seven-time Super Bowl champion Tom Brady for the first time – just two days after Swift watched Kelce take on the Bears at Arrowhead Stadium.

A spokesman for Replay Poker, which analyzed Google search data, said: “Taylor Swift and Kelce’s dating rumors have generated intense public interest, leading to a spike in interest in Chiefs tickets and jerseys. See the interest in Kelce It’s fascinating how much demand there is for the jersey.” Taylor Swift was spotted passing Mahomes after she was spotted wearing one.

What do you think of Travis Kelce and Taylor Swift’s budding romance? Let us know in the comments section below.

“This shows the influence of the star and her legion of fans. Swift has more than 273 million followers on Instagram alone, which is approximately 88 times more than Kells, which is a testament to how powerful her fan base is. And how it led to record-breaking search volume growth. ”

In addition, sales of his jerseys have also jumped 400%, according to Fanatics. Kyles told the Associated Press that “sales across the entire Fanatics network of sites, including NFLShop.com, have jumped nearly 400%.” ​​Kyles Si’s romance with Swift has also made his jerseys one of the top five best-selling jerseys in the NFL.

Considering the nature of the NFL, and its popularity around quarterbacks, the fact that Kelce has become the face of the league four weeks into the 2023 NFL season is surprising. However, the couple has faced some backlash, with fans not unhappy with Kelce or Swift personally, but with the coverage of their relationship.

“I think it’s fun when they show who’s playing,” the Chiefs star said on the weekly “New Heights” podcast he hosts with his brother, Philadelphia Eagles star Jason Kelce. I think it brings a more informational atmosphere and brings more substance to what you’re watching.

“But at the same time, I think … they did go a little too far, especially in my case. (But) I think they were just trying to have fun with it.”