The top 50 most marketable sports stars in the world are revealed, with Cristiano Ronaldo falling from No. 1 to No. 27

Cristiano Ronaldo dropped from No. 1 to No. 27 on the list of the world’s most marketable athletes.

The 38-year-old surpassed the likes of Serena Williams, LeBron James, Lewis Hamilton and Lionel Messi in last year’s rankings.

But the CR7 topped the list compiled by SportsPro and NorthStar Solutions Group.

They analyzed the data based on brand strength, overall target market and economic conditions.

Ronaldo now finds himself behind several other footballers such as Kylian Mbappe, Robert Lewandowski, Harry Kane, Alphonso Davies and Bukayo Saka.

The Al Nasr forward also trails Alex Morgan, Megan Rapinoe, Lucy Bronze, Leah Williamson, Beth Meade and Alexia Pugh Truss and many other female players.

Not only did this go against Ronaldo, cricketer Virat Kohli also dropped from seventh position to outside the top 50.

After winning the World Cup and moving to Inter Miami, Messi became the world’s most marketable sports star with a score of 94.81 out of 100.

Basketball heroes James and Giannis Antetokounmpo ranked second and fourth respectively.

American player Morgan ranked third and Rapinoe ranked fifth.

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Sixth place went to American skier and two-time Olympic gold medalist Mikaela Shiffrin.

Hamilton finished seventh, narrowly ahead of Formula 1 rival Max Verstappen, who finished in the top ten.

Gymnast Simone Biles is eighth and Kylian Mbappe is ninth.

Football players occupy the top 50, with Neymar, Luis Suarez, Erling Haaland, Thiago Silva, Son Heung-min, Mo Salah and Marcus Rashford all included in.