The trick behind PAN member Santiago Taboada’s “leaflet”: he used Morena’s colors to promote his achievements

Benito Juárez, licensed mayor, seeks to be CDMX’s PRI-PAN-PRD candidate. Photo: FB/Santiago Taboada

Although not official, Battle for head of government in Mexico City It has been more than eight months since the election. Political parties and their allies are already gearing up to elect a candidate seeking to remain in power. fourth transformation in the capital, or become the first head of government from the opposition.

brunettethe ruling party has four candidates running for election: Omar García Harfuch, Clara Brugada Molina, Hugo López-Gatell and Mariana Boy Tamborell; he broad front of mexico No appeal has been made yet, but names Adrian Rubalcava, Sandra Cuevas, Lea Limon and Santiago Taboada.

The latter is Leading in the pollsas in MetricsMx, it comes with a 9.3%, higher than the mayor of Cuauhtémoc’s 9% and the mayor of Cuajimalpa’s 8.9%. However, when we refer to alliances, The preference rate of Morena-PT-PVEM is 53.3%the above consists of PAN-PRI-PRD, which only reaches 27.5%.

Although the election time has not yet begun, candidates for CDMX have requested permission for their position for the purpose of Visit the Town Hall and gain followers. Morena’s campaign began a few weeks ago, and that of the Amplified Front a few days ago.

There are already ads targeting CDMX candidates everywhere. Photo: X/@manolo_kub

October 19, Mayor of Santiago Taboada Benito Juarez, requested a vacation from Congress in Mexico City and was approved for 41 days. Two days later, The pamphlet in which he “promoted” his achievements and his face is on the canvas They began flooding the streets of different cities, including the one governed by Morena.

inside Venustiano Carranzademarcation Ruled by Morensta Evelyn Parra and the historic fortress on the left, where the deliveryman stayed in the house Dozens of cherry brochures with white letters Ask citizens if they want to live in peace.

They left the pamphlets at the home of Mayor Venustiano Carranza’s office over the weekend. Photo: Olivia Vazquez Herrera.

When I saw the color, I thought it was Advertisement from the mayor himself Oh alright, Applicants to Morena Their faces appeared not only on flyers but also on posters and large canvases. but it is not the truth.Here comes the surprise When opening paper and View large photos of PAN members list Achievements as Mayor of Benito Juarezjust like the program Shield BJ“Rescue” for children’s rooms and public spaces, and Violet Point.

Then this sentence makes sense “Do you want to live in peace?”as the mayor’s office, led by National Action politicians, has Mexico City feels safer According to the latest survey, only 15.8% of residents feel uneasy National Public Safety Survey National Institute of Statistics and Geography (INEGI).

In advertising, it is said Color can affect our emotions and mood.According to professional portal Rock Content, sometimes the recipient or consumer believes Color is more important than product or information contentso the team that distributed the Santiago Taboada brochure likely chose two colors that were well known in CDMX (and across the country) so that they could begin to identify him, even though he was not from Morena.

When the flyer with Morena’s colors was opened, it was discovered that it was actually from PAN member Santiago Taboada.Photo: Olivia Vazquez Herrera

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