the world “was left without pink paint” because of the film | Vanity Fair Italy

If you’ve opened a social media app recently, you know it’s summer Barbie. Memes – and there have been many – arise not only because we love female performers, but because the intellectual property owned by Mattel is closely related to our collective nostalgia. Also (mostly?) that cinema is a visual medium, and film looks, in every sense of the word, fantastic.

At CinemaCon in Las Vegas last April Margot Robbie AND Ryan Gosling they praised not only the film made with Greta Gerwigbut also for the physical set created by Gerwig’s script Noah Baumbach. Robbie said that members of the team working in other areas of the studio would visit him just to get a dopamine hit.

Thanks to an interview conducted Architectural Digest with Gerwig, set designer Sarah Greenwood and decorator Kathy Spencerwe now know that it took a long time to create a real dream house for Barbie and her surroundings. expenses. Rose was critical, but as soon as the team stopped at boy especially pink, it was the only shade that could fit. So the making of the film led to Rosco brand fluorescent pink international shortage: “The world is out of pink,” Greenwood told the magazine with a laugh.

Rosco, a Stamford, Connecticut-based company that dates back to 1910 and boasts shelves full of Oscars and Emmys for its technological innovations, is a leading manufacturer for the entertainment industry. These are filters, foggers, LED displays, projection equipment and when it comes to paint. They’ll tell you there’s something in that mix that makes their paint shine on stage and screen better than the goo we sluts get at the mall. (You may recall the old Monty Python sketch in which the film producer played Eric Idle oversees the creation of artificial snow, which on film looks more like snow than snow).

Here, that means trailer From Barbie proud that this is a movie for everyone who loves Barbie and everyone who hates Barbie. But we did find one group of people for whom the film will never take off: film, play and photo shoot producers who wanted some dazzling electric pink for these few weeks but couldn’t find it because Gerwig and company if they had stockpiled it all.

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