They do not treat flu, colds or headaches

“Antibiotics, it’s your job to protect us” campaign. The National Program to Combat Antimicrobial Resistance (PRAN) faces this dilemma: Antibiotics for “everything” and already remembered Improper use of these drugs ‘dangerous’ to health People, animals and the environment.

The event is part of World Antibiotic Awareness Week and European Day for the Prudent Use of Antibiotics.The main objective of this initiative is to raise awareness among the entire population about the correct use of antibiotics as they Consumption indiscriminately is the main reason Increase bacterial resistance against these drugs.

Another year and PRAN is once again using humor as a tool to explain this Antibiotics are “not a panacea”

, They do not treat flu, headaches, or colds.. What’s more, using them to fight viruses causes them to stop working when they’re really needed, which is to fight bacteria.

The idea of ​​positive communication stems from some research in the field of neurology, which shows that warnings and threats have very limited effects on behavior change. usually, Fear of losing health leads to inaction, and the emotions generated by the possibility of profit induce action. “Taking advantage of the human tendency to seek progress, using positive strategies to change our own and others’ behavior is more effective than using threats,” they note.

To this end, PRAN is committed to Eye-catching, original and positive lines, using humor to find behavior change. The communications section of the PRAN website provides event materials in all common official languages.

Communication as PRAN’s strategic approach

Wrong attitudes or practices regarding the use of antibiotic treatments and a general lack of awareness of the phenomenon of resistance still constitute important obstacles to successfully addressing the serious public health problems posed by antibiotics. Development of drug-resistant bacteria

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There remains a large degree of widespread misinformation about the proper use of antibiotics and the seriousness of the problem of antibiotic resistance. The actions of PRAN strategic communication lines are aimed at Providing information and raising awareness at different levels Reversing behaviors that encourage irresponsible antibiotic use in humans and animals.

The messages for each action are designed with the target audience in mind to achieve a series of more specific objectives: raising awareness of the importance of careful use of antibiotics and dispelling false beliefs about how they work; informing about the impact of their misuse on everyone risks to the health of individuals and therefore emphasizes the collective responsibility to maintain their effectiveness; to eliminate behaviors that lead to the irresponsible use of these medicines: Self-medication; non-compliance with treatment; pressure on pharmacists/physicians to dispense/prescribe medications; unnecessary prescriptions

ETC.

In this sense, raising the level of knowledge about the correct use of antibiotics and changing misconceptions related to antibiotics is one of the central tasks of PRAN’s strategic communication line, whose actions are directed both at health professionals and at the public level. the general public. As in the case of training, this route is developed through cross-cutting activities that interconnect all measures of the national plan.