In a promotional tweet for their new game, the NBA 2K Twitter account gave away a PS5 of 24 karat gold valued at over $ 10,000. The tweet was posted on the same day that the newest installment of the basketball video game franchise, NBA 2K22, was released. NBA 2K was originally developed by Sega Sports in 1999 with annual installments through 2004. Following its sale and the formation of 2K Sports, annual installments continued under its new publisher. The 22nd installment of the popular basketball video game features the Dallas Mavericks’ Luka Dončić on its cover.
PS5, the current generation of PlayStation, is still in high demand after its launch last year. Although the PS5 debuted in November 2020, the console remains hard to come by thanks to a disruption in parts production and resellers reselling the devices at higher prices. A giveaway for a PS5 is remarkable, but NBA 2K has raised the bar by giving away a gold edition of the elusive console.
To win the PS5 gold, contestants just had to log into their Twitter accounts and reply to the NBA 2k tweet with # 2KDay and #Sweepstakes. The draw period, however, was short. Contestants only had between 8 a.m. and 12:30 p.m. to participate. Per the official terms and conditions of the NBA 2K website, the promotion was only available to US residents.The PlayStation itself is 24-karat gold, and the brand boasts an estimated retail value of $ 10,407 dollars.
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The winner will be notified on September 16, 2021 and will have five days to claim their grand prize. The NBA 2K tweet had more than 10,000 responses at the time the giveaway ended. Continuing its promotion of the new game, the NBA 2K Twitter offered other possible items to win during the game’s launch day. Copies of the new game, virtual currency, and special editions were offered, proving that the PS5 Gold was not the only flashy award. The Twitter account even gave away shirts signed by players like Shaq and Kobe Bryant, very valuable objects that are not usually given by a video game company.
NBA 2K22 went on sale worldwide on September 10, 2021, in what the NBA 2K Twitter account called “2K Day.” Players will be able to experience newly added features like 17 new badges and a new shot meter. A lucky gamer will be able to experience these features with a gold PS5.