Three-time All-Star who signed with Nike rival warns of Jordan’s $5.2 billion brand

please remember last dance When Michael Jordan said he wanted to sign with Adidas instead of Nike? Gilbert Arenas chose this path. Since he had a signature shoe under the Adidas umbrella for more than a decade, Arenas revealed he steered other NBA youngsters away from “Jordan label.For a die-hard MJ fanatic, he has good reason to advocate for players not to have lower expectations when they ultimately lose. his magnanimity shadow.

In one article I ominously titled: “Don’t sign with Jordan” I shared his explanation Gill Arena. This is not just because “Jordan is Jordan“. But he said no other athlete might have a signature shoe that stands out under the Jordan brand.

“You signed under the man with the iconic face of basketball. ” he said, amplifying how the Jumpman logo and its own line maintain an unrivaled place in sneaker culture. According to Arenas, no matter what Air Jordan version is created for Jordan Brand signees, it will never be better than the original series. Air Jordan he himself.

“So your shoe line comes out tomorrow and he (Jordan) might come out with a 12 retro in a weird color and then everyone forgets about your shoes,” I’ve made it very clear. “This is why Jordan Brand player signature shoes technically haven’t caught on because Michael Jordan already had the foundation. ”