Tiffany & Co. chooses BTS’ Jimin as new ambassador • Soldoutservice

In line with its new commercial policy aimed at an increasingly important valorisation of the new generations, Tiffany & Co. has unveiled its latest campaign “This is Tiffany”which celebrates individuality, joy and optimism.

The luxury brand controlled by the LVMH group thus presents its new and lively ambassadorsamong which Zoë Kravitz (American actress, director and producer born from the union between pop-rock singer and guitarist Lenny Kravitz and Lisa Michelle Bonet), Jimin from BTS

and Israeli actress Gal Gadot.

The protagonist lines of the new “This is Tiffany” campaign are the T and the HardWear collection: specifically, the T collection, inspired by the iconic logo of the maison, pays homage to the modernity and strength of the brand through an impactful graphic construction that combines with the strength of simplicity, in a stimulating and powerful expression of personal style .

The Hardware collection instead, launched for the first time in 2017, draws inspiration from the energy and architecture of New York (birthplace of the maison), presenting high jewelery accessories that play with new concepts of proportion and balance.

Zoë Kravitz, Jimin and Gal Gadot embody their most intimate personalities in the “This Is Tiffany” campaign, showcasing hand-polished finishes, elegant silhouettes and dazzling pavé diamonds that elegantly accompany the concept of transparency and sincerity from which it was inspired the brand for the design of the line.

The collections are available in physical stores and on the maison’s website.