Kylian Mbappé and other sports and entertainment celebrities star in this Rimowa campaign, inspiring everyone to explore the world.
Luggage, bags and travel accessories brand Rimowa has launched its latest advertising campaign, “Never Still 4”. On this occasion, the company decided to once again show that travel has more than one meaning. For the song, he collaborated with Blackpink’s global superstar Rosé, football prodigy Kylian Mbappé and Formula One stalwart Sir Lewis Hamilton; with commentary by the legendary Hans Zimmer.
Travel is at the center of the story, and this isn’t the first time Rimowa has collaborated with a world icon. Figures such as Kim Jones, Nobuo Matsuhisa, Rihanna, Roger Federer, LeBron James and the late Virgil Abloh all exemplify personal progress and the spirit of continuous advancement along the way.
On the occasion of its 125th birthday, Rimowa launches Never Still 4, a comprehensive account of natural evolution. The art of travel is no longer just a form of personal advancement, but a catalyst for inner transformation.
Travel has more than one meaning
The campaign brings to life the inspirational stories of global superstars. The first to make his case was seven-time Formula One world champion Sir Lewis Hamilton, who is no stranger to traveling the world in a Formula One car. He continues to move forward with an open mind and is inspired by the new places and cultures he visits. Immersing himself in himself and the people he meets.
He added: “I’ve spent my entire career traveling around the world and these experiences have shaped who I am as a driver and as a person. It’s only by seeing new places and perspectives that I’ve truly learned to challenge my own thinking. And embrace the endless possibilities the world has to offer. Home is where I reflect, but travel is where I truly get inspired.”
Football star Kylian Mbappé, who has become an inspirational role model to many young people around the world for his activism on and off the pitch, said: “When you travel you see different types of life, you You’ll learn a lot. “I’ve met some incredible people that I never thought I’d meet in my life. “
“Never Still 4” also reunites BLACKPINK’s Rosé, a K-Pop icon who needs no introduction. The “On The Ground” singer brings a new perspective on the meaning of home and what’s truly important in a life of purposeful travel.
“Traveling has allowed me to expand the meaning of home. As travel became an important part of my life, I realized that home was less of a specific place and more of a state of mind. “It’s a collection of memories, experiences, and people , provides a sense of belonging,” he continued.