Latest (and highly anticipated) album Travis Scott, Utopiafinally came out. And with him a relative merchandising. But by now, especially in cases of huge international media coverage like this one, the distinction between merch AND fashion he is very, very flexible.
Just think that last year, rappers broke the record for the highest box office thanks to the sale of merchandising in the UK, earning over $1 million from weekend gigs in London alone. And for Utopia the prospects seem even brighter, thanks in part to the huge hype created and various cooperation with brands.
If you’re a Travis Scott fan, you probably have a soft spot forcloth Street AND sportswear. And the singer knows this very well, so he launched a surprise Utopia x Nike Air Force 1. A sneakers suitable for everyone from design simple and very clean, enriched only with Utopia lettering and logo cactus jack print on the side of the heel in chocolate tone. So far, it is only on the site, or rather it was only on the site, because it is no longer there sold out. And it’s already on resale sites for over $200. Are we surprised? Absolutely not.
So call it cunning, foresight, or just being enterprising, but you can bet it will be a success. Other unique merch items include a t-shirt created in collaboration with caus and a $150 briefcase.