in the wonderful scenery of Itria ValleyTrulli, composed of farms and unspoiled natural expanses, the two-day event born of the collaboration between Sneakers76 and New Balance takes place strictly in the first days of July. New Balance Fresh Foam More Trail in stages. Created with the intention of an Apulian experience bring the brand community together And, typically, sneaker and urban culture enthusiasts, encouraging dialogue and giving the company an opportunity to collect direct feedback on the product.
We were also invited to participate in that experience on Collater.al, which was warmly welcomed in the beautiful Masseria Sant’EliaBetween pasticiotti and granitas, it inspired us to take an in-depth cooking course. The master housewives also share their knowledge and their secrets regarding the preparation of orecchiette, the typical pasta of the region. On the other hand, the second day was important, A walk in the woods of Alberobello gave us a chance to test out the new New Balance, which thanks to the foam sole, helps to relieve shock and make walking easier, on steep ground, on rocks.
Amidst the song of cicadas and the chirping of birds, official voices and New Balance representatives showcased the company’s recent technological advances in the trail sector. Through fun-filled activities like quiz games and tug-of-war, the philosophy of Sneakers Academy was clearly understood – New Project Daniel Valente Born from an offshoot of sneakers76 – aimed at spreading knowledge of the sector and strengthening the concept of community. In particular, the concept of community is even more important if we are talking about New Balance, behind which there is a very close-knit community, attentive to innovations in terms of products and brands.
An important reflection was also made on the topic of eco-sustainability, which New Balance pays special attention to. again, for New Balance Fresh Foam More TrailThe company has chosen – where possible – recycled materials and non-use of artificial dyes for the white version of the model.
The experience ended with a visit to the beautiful caves of Castellana and a dinner of panzerotti and mozzarella, saying goodbye while looking forward to the next trip with Snickers76!
PH Credit Fabio Carnevale