The third presentation of the “Facce da Spot” award, dedicated to actors of popular, prestigious and socially attractive advertising campaigns, took place on Wednesday, September 20, 2023, in the Prototheque of the Capitol. The event, sponsored by the institutions (MIC, Presidency of the Council of Ministers, Roma Capitale, Film Commission Roma Lazio and Siae), presented by Pino Strabioli with the participation of Eleonora Daniele, was conceived by Graziano Maria Scarabicchi, Maximiliano Gigliucci and organized by Buubal. Colors.
A qualified jury headed by the chairman of the jury. Lino Banfi AND Luca Argentero, composed of Anna Pettinelli, producer Andrea Mazzoni (Ballandi Multimedia), Carlo Gorla (Mediaset), Lorella Ridenti, Paola Comin, selected actors and personalities in audiovisual entertainment who have distinguished themselves in institutional, commercial and social advertising communication. “Facce da Spot” confirmed its success by awarding Enzo Iacchetti, Claudia Gerini, Vittorio Brumotti, Nancy Brilli, Francesco Montanari, Vittoria Belvedere, Macchio Capatonda, Chiara Galvagni (director of Rai Advertising, responsible for communications and talent management), Roberto Ciufoli, Luca Tommassini, Sofia Bruscoli, Lidia Schillaci.
Gloria Anselmi and Simone Cavagnis were awarded in the “the most famous strangers on television” Scarabicchi is an Umbrian actor who is also called “the most famous unknown in Italy” and “the king of advertising” (he has over a hundred commercials to his credit). “We must proceed from the fact that nothing excludes anything at the level of artistic disciplines; actors move from theater to fiction, from films to advertising with extreme ease and simplicity. While those who worked in advertising were once considered second-class actors compared to those who worked in films, this is no longer the case. happening.
Prominent directors such as Gabriele Muccino, Paolo Genovese, Ferzan Ozpetek, Matthew Mantovani are also working on TV commercials!” says Scarabicchi, who has had the opportunity to work alongside very famous international and national artists such as Kate Winslet, Chi Ling , Arisha. Ray, Luca Argentero, Alessia Marcuzzi, Gerry Scotti, Flavio Insinna, Francesco Totti and Daniele De Rossi…
But how the idea was born this prize? “Thinking about the many unknown artists (whose faces, but not names, we know),” explains Scarabicchi, “who enter our homes every day, perhaps with greater frequency in terms of number of television appearances than some nationally popular ones figures!
How to become an actor in advertising campaigns? “This is a job that is not necessarily associated with beauty,” says Scarabicchi. “Spontaneity, natural play, expressiveness, reliability, calmness are qualities that are necessary and which certainly help. But the basis of everything is preparation and study. Therefore, before have a photo album, but to find an advertising agency, you need to go to acting and diction school.”