The Uffizi Galleries are open for fashion again, this time to inspire New Renaissance, shooting the fall/winter 2023 collection from Ferragamo. Second campaign Maximilian Davis as the new director of the fashion house founded in 1927 Salvatore Ferragamo right in Florence, he presents models in elegant dresses against backdrops with Italian paintings from the museum’s prestigious collection. The brand commissioned the photographer Tyler Mitchell create images inspired by the harmony of Renaissance art, creative director Ferdinand Verdery.
Mitchell was born in 1995 and is considered one of the rising stars of photography at the intersection of fashion and art. His first photobook. El Packet, dates back to 2015 and focuses on Havana’s skate culture and architecture. She studied cinematography for film and television, and in 2018 photographed Beyoncé for the cover of the September issue of American Vogue. Mitchell has gained popularity in recent years for his depictions of black people. Since 2020, he has been part of the stable of the Jack Scheinman Gallery, and in 2019 he was the protagonist of an exhibition presented at the Museum of Photography in Amsterdam and at the International Center for Photography in New York. A frequent foray into the fashion world, his collaborations include brands such as Marc Jacobs, JW Anderson, Converse, Nike and Givenchy.
“The Renaissance has its roots in Florence, and Florence has its roots in Ferragamo. In this new era of the House, it was natural to recognize the symbolic city of the Renaissance as its spiritual home. Drawing on his genius and artistic talent, he will talk about the aesthetics of the new collection,” explained Davis. Among the selected works, in addition to biblical figures and Tuscan landscapes, also “Portrait of a man with a medal” by Cosimo the Elder and “Annunciation of San Martino alla Scala” (1481) works Sandro Botticellidouble portrait of the Dukes of Urbino Federico da Montefeltro and Battista Sforza (1467-72), a masterpiece of the work Piero della FrancescaAnnunciation Alesso BaldovinettiAllegory John BelliniPortrait of Alessandro Medici. Giorgio VasariAnnunciation Paul Veronese. The campaign strengthens the link between the great Florentine workshops, protagonists in asserting the cultural role that the city played in the fifteenth century, and the house founded by Salvatore, which, from a shoemaker in the province of Avellino, went to the United States. The states must bring to the stars – and to the stars – the know-how of excellence.
This is not the first case of cooperation between the Uffizi and Ferragamo: in 2014, the brand donated 600,000 euros to finance the restoration, adaptation and redevelopment of eight rooms in the third corridor of the Florentine Museum, which was then directed by Antonio Natali – followed by the relocation of more than 50 works dating from the second half of the fifteenth century.