Apparel and Sports Equipment Companies Under Armor combines the following capabilities artificial intelligence (artificial intelligence) generates text and recites it in its new activity titled “The Ultimate Team Talk,” An expression that can be translated as “the ultimate team talk”. This work was supported by the collaboration of: space betweena UK agency specializing in sports marketing, and hedgehog labis an Anglo-American company working in artificial intelligence, software and design.
The original purpose of the event was to “create the most inspiring team pep talk ever”. European football season begins For this, he decided to turn to artificial intelligence, and more specifically to the well-known language model GPT chatin its 4.0 version
The original pitch for the event was “Create the most inspiring team inspirational presentation ever”
Regardless, Under Armor doesn’t let the spawning system run with just its resources, but instead provides various contributions to it.On the one hand, heAdvice from brand-sponsored football playersamong them Anthony Rudiger (real Madrid), Trent Alexander Watson (Liverpool) and alex greenwood (Manchester City), they offered their thoughts on the questions that motivated them and recalled the manager’s best speeches.
These elements are complemented by the following ideas: Paul WinsperUnder Armor Vice President of Athletic Performance, conducted a systematic review and analysis of the exercise psychology literature Authentic and cinematic motivational speeches.
Twelve Motivational Factors
All of these help to identifyTwelve elements that may increase the effectiveness of a coach or captain’s pregame talk in a team sport setting. As the brand reports on its website.These elements are used to illustrate quickly Chat GPT is provided.Among them, the most important “The team is everything” There are also “courage and determination,” “growth mindset,” and “strength of the underdog,” among others.
The system also received Instructions on the tone and duration of the conversation The resulting text and instructions were the subject of a series of internal revisions until the final exposition was formulated. A British actor and director was chosen to play the film. ashley waltersin turn, was given the freedom to interpret the text in his own style.
The result can be seen in the full version 1’50” long video, which reproduces theto the classic sceneCoaches have been seen many times on sports broadcasts, documentaries and movies addressing their teams to motivate and encourage them.
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“Protect This House”
This ad is part of Under Armor’s historic campaign”protect this house” (“Protect this house”), a brand launched in the US two decades ago and revived in that market last March. With “Ultimate Team Talk,” the event reached Europe.
Carla TrentGeneral Manager of Under Armor Europe, Middle East and Africa said: “Under Armor empowers athletes who push themselves to achieve more. In this pursuit, training the mind and pursuing drive are sometimes overlooked, even though they are important factors in achieving peak performance. Listen to this talk and internalize them The information will give teams a competitive advantage to help sports players.”