Versace Hyunjin – A K-pop artist of Korean descent has become the fashion house’s new global brand ambassador. Hyunjin is a member of the South Korean boy band Stray Kids and is multi-talented. He is known for his many artistic talents as a dancer, rapper and singer, as well as his passion for drawing and painting.
“I am very happy that Hyunjin is joining the Versace family. New voices shaping global culture are my constant source of inspiration, and for me, Hyunjin has fresh energy and great creativity. I like his ease and his ability to freely express his thoughts. He’s a real Versace man,” he said. Donatella Versace.
“I am thrilled to begin this new adventure as a global ambassador for Versace and look forward to creating unforgettable moments together. I am proud to play this role and that Donatella saw the spirit of Versace in me! I am very excited and can’t wait to build a strong creative synergy with Donatella,” he commented. Hyunjin.
Versace Holiday 2023, which will debut this November, will be the brand’s first campaign to feature Hyunjin as its protagonist. The artist has 72.3 million fans on social media.
For the first time, Versace is approaching the South Korean musical phenomenon taking over the world of fashion and luxury. Hyunjin joins celebrities such as the Chinese singer, actress and model. Chris Leewho featured in the Versace Icons campaign with Anne Hathaway.
In recent years, the influence of K-pop has become increasingly prominent in the global luxury market. Artists like Hyunjin become brand ambassadors, showing how K-pop music impacts not only the music industry, but also the fashion industry.