Video interview with Timothée Chalamet, the new face of Bleu de Channel

in a video interview Timothée Chalametnew face of fragrance Blue Deschanel, choosing between croissants and bagels, between the Eiffel Tower and the Empire State Building, shows his more human side and closer to his fans, which makes him one of us. Halfway between the shyness of a teenager and the charm of a seductress, she evokes instant sympathy and empathy.

The interview, which we show you in the preview, was recorded on the occasion of the spread of the news that the actor will be the new testimonial of the Bleu de Chanel fragrance, His arrival in the house had been leaked for some time, but when it became official the 27-year-old French-American actor, whose rise began in 2017 with the film call me by your name Directed by Luca Guadagnino, all attention was focused on him. The campaign, shot by Mario Sorrenti, is available from 1 June 2023, while the ad short film directed by Martin Scorsese will be screened in the autumn. Here we are presenting you a teaser of 30 seconds.

High hopes for this professional commitment, as the star carries on the legacy gaspard ullilThe 37-year-old actor who tragically died due to a skiing accident in January 2022 – had been a ceaseless ambassador for Bleu de Chanel since the launch of the fragrance in 2010 – both because Timothée Chalamet One of the most popular members of Generation Z.

The young star is a bundle of contrasts, with a teenage face, temperamental curls and an established career: she oscillates between various and sometimes controversial characters, such as in the film bones and all

by Luca Guadagnino, for those dune And wonka to get the next biopic a complete unknown, in which he will play Bob Dylan, and he does it like a great Hollywood star. Chalamet is the epitome of his generation that seizes all opportunities with confidence but with an awareness of its own fragility.

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Along with the announcement of the campaign by Maison Chanel, the actor released a few statements in which he talked about his relationship with work, with perfume and his current adventure in the universe of fragrances.

The campaign is also her first official collaboration with a fashion and beauty house. Why This Is The Right Time To Be The New Blue Day Channel Testimonial?
“When I was asked, there was no need to persuade me. It was no different from taking part in a film. I am fortunate to find myself at a moment in my career where I have the opportunity to choose only projects that I am passionate about. And when all of them are interesting to me, even better: you are filled with enthusiasm and throw yourself».

Gabrielle Chanel said: “Fashion passes, style remains”.
“That’s a great way to say it! I think I’ll use it too. Chanel is a brand and a signature that can be talked about in a university culture course. I remember in an anthropology course we saw that How in some product brands, image and narrative are completely integrated and intertwined. I recently went to the Chanel boutique in Beverly Hills on vacation: the sense of respect there was so “classic” that it was almost tangible» .

The link between the maison, Hollywood and cinema goes back a long way: from Gabrielle Chanel’s first trip to Los Angeles in 1930 to Gloria Swanson’s costume, to her commitment to preserving some of the masterpieces in cinema history and continued support for directors and emerging artists. and established players. Does this relationship between the channel and the film industry help give a different meaning to your collaboration?
«As a great lover of cinema and acting, it is very important for me to be able to collaborate with a maison who has such a strong connection with this world. In addition, Chanel gave me the extraordinary opportunity to work on a short film inspired by Bleu de Chanel directed by Martin Scorsese, the greatest American director of our time».

How does she feel when she wears Blue Day Chanel?
« When someone wears Bleu de Chanel, they want to highlight a specific feel, or a certain look, an event or date. For me, personally, Perfume has a purpose: I don’t always wear it, but when I do, it symbolizes a momentAnd then there is a certain nostalgia for that moment, which becomes something even more important».

Is there a memory from your childhood linked to a scent that stuck in your mind?
“My sister attended Rosella Hightower’s dance school in Mougins, in the south of France, and our mother once took us to a perfumery in Grasse. I loved the experience and took out a cedar wood demister for my bedroom – which later accidentally got on my clothes…the smell was overwhelming. But I remember well that at the time I felt that choosing the scent for my room was a form of creative expression. It’s a very French and nostalgic feeling.”

What is your earliest memory of Chanel perfume?
«When my grandmother gave my sister Chanel No. 5 for Christmas».

When it comes to his career, is he one to cower in fear?
“If something doesn’t scare you, it doesn’t move you enough”.

What is the common denominator between the characters that you have decided to play, that are so different from each other?
« I hope the viewer somehow manages to identify with each of them. Although perhaps it is not easy to identify with a cannibal bones and all or at the extraordinary chocolatier of wonka… But I feel that there is something very concrete about all the characters I play».

You are an avid reader who loves great thinkers like Fyodor Dostoyevsky, Fernando Pessoa, and George Orwell. What draws you to literature?
“Philosophy has always attracted me. I see it as a means of understanding how we are at any given moment. Those phrases that are able to restore the meaning of life… They say everything. They help us face anything, give meaning to our lives, and understand the direction to take. I also always liked Arthur Schopenhauer in college, because his work is a prime example of existential nihilism, and the French poet Arthur Rimbaud, who wrote his best works when he was 19 or 20. Even Bob Dylan was greatly inspired by him».

What interests you now?
«I must say that I am very interested in how people lived in New York in the sixties! I’m preparing to play Bob Dylan a complete unknown And I keep wondering what Downtown must have been like back then, because it’s so expensive to live there today. What was it like living there when it was such an accessible and convenient area, and at the same time so rich in art and culture? These are the thoughts that stick with me during this period, because I also grew up in a different New York than the present-day New York. So my focus is on that right now.”

What do you feel most grateful for right now?
“I’m grateful for what I have right now, that I can reasonably know where I’m going to sleep at night and that I can continue to do what I love. Grateful to begin this collaboration and be a small part of the House’s historic and prestigious legacy, helping create the next chapter for Blu D’Channel.”

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