Vogue Eyewearhouse brand of EssilorLuxottica celebrates its first 50 years of fashion by creating some special models. From the early Italian muses to the first forays onto the international scene in the 90s and 2000s with top models such as Gisele Bündchen, Kate Moss and Eva Mendesup to the capsules born in collaboration with Gigi Hadidthe millennial actress Millie Bobby Brown And Hailey Bieber, since 1973 Vogue Eyewear has been offering its ambassadors the opportunity to interpret fashion according to their perspective. “But all this – explains the brand – is not just a prerogative of top models and fashion icons: anyone can play with Vogue Eyewear to find their own personal style. Because Vogue Eyewear is not just glasses, but a way to elevate your style”.
In this regard, Vogue Eyewear has just launched a campaign dedicated to the 50th Anniversary Capsule of the best-selling models. Pink is the master, in the hot pink variant. The nuance blends the complementary realities of rebellion and inclusion, a sense of belonging and identity, playing with characteristic elements in unexpected ways, just like the brand plays with the logo or dusts off the icons of the archives in a contemporary key with a restyling of ton sur ton packaging. For the occasion, a brand new futuristic 3D bubble-letter logo in metal is also presented for the campaign.
“Mixing original best-sellers from the 1970s, a cheeky allure, casual proposals from the 2K generation and trendy geometries or retro glam-chic shapes from the 2000s, the 50th anniversary capsule tells every decade of Vogue Eyewear with eyewear specific, reinterpreted with a generous splash of celebratory pink,” concludes the brand.