Volkswagen Argentina achieved the first position in patents within the SUV segment in 2021. With 5,434 Nivus, 4,403 T-Cross, 2,572 Taos and 951 Tiguan units, the German brand was the most chosen by users who opted for an SUV (urban truck), reaching a total of more than the 13,300 vehicles.
In turn, this leadership also extended to Brazil, where Volkswagen was the most marketed brand in the compact Sport Utility Vehicle segment with almost 100,000 patented units between T-Cross and Nivus.
“The leadership among SUVs in the two most important markets in Latin America confirms the success of the strategy that we began in 2017 with Tiguan Allspace, and that we consolidate with T-Cross, Nivus and our Taos, made in Argentina. Designed and developed with a focus on customer needs, SUVWs are benchmarks in design, safety and technology “, he stated. Thomas Owsianski, President and CEO of the Volkswagen Argentina Group and Vice President of Sales and Marketing for the Region.
For its part, Martin Massimino, Group commercial director, assured: “Our SUV offensive is based on offering a wide range of products of the highest quality and technology. The highest score that Taos obtained in the Latin NCAP crash tests just a few weeks ago is an example of that ”.
Volkswagen’s celebration of this achievement comes after learning the news that it ceased to be the most chosen brand in Argentina after 17 years, a leadership that Toyota now holds.