Well-known Veronese brand of underwear hires Jennifer Lopez and the photos drive the web crazy

They have chosen an incredible diva to embody the spirit of a sensual, strong, decisive collection… The images speak for themselves.

Well-known Veronese brand of underwear hires Jennifer Lopez and the photos drive the web crazy

Join the charm (that no one can question) of a diva like Jennifer Lopez, to the refinement of a special line of underwear, what result can it have? We won’t give the answer, we will let the images “do the talking”, the first photographs of the campaign by Intimissimi, the well-known underwear and lingerie brand of the Verona-based Calzedonia group.

Who has done it really big, to use a “playful” expression, but that really makes the idea. Because let’s face it, hiring JLo to launch an underwear line is a really good marketing coup. Behind it is the search for a faceof a testimonial who knows how to convey charm, beauty, but with a unique refinement, without ever resulting in a certain vulgarity that certainly does not represent the brand.

And then what timing: the official announcement, after the indiscretions leaked by Jennifer Lopez herself on social media, arrived on March 8, on the occasion of Women’s Day. Woman, we said, “Intimissimi Woman”confident, lively, strong, the one imagined by the creative director, Riccardo Ruini, under the direction of Gia Coppola, with photos by Chris Colls. She’s a relaxed, sensual Lopez, with their hair down, those who will soon be camping in the various cities: the previews, however, are already absolutely viral. And the reason is very simple…