The social networks they have become the best platform to promote new brands that have conquered ‘influencers’ and models. It is increasingly common that the famous shared with their followers their clothing and accessories favorites for these can also buy their products. Although many of these promotions are the result of a trade agreementthere are also other publications that arise by own initiative and are the familiar faces who decide to show their new acquisitions in a disinterested way.
This is what has happened with Wildflower Casesthe signature covers mobile that triumphs on platforms such as Instagram and TikTok. The sisters Devon and Sydney Carlson created the brand for eight years now and have slowly managed to make their designs unique and very colorful to become favorites of Bella Hadid and Dua Lipaamong other famous.
“When Sydney was 14 years old and I was 17 we started to create accounts of Wildflower in different social networks. What we did for fun. We did not do so as a marketing tactic. Now, eight years later, I can’t imagine our brand without the networks” says Devon to
As pointed out by the entrepreneurs, the platforms have been the key at the time of announcing his signature. One of the first celebrities who is paid to these designs of butterflies and floral prints and ‘animal print’ was Miley Cyrusthat helped to give the final impetus to the business of the sisters.
At that time, the young entrepreneurs did not have very clear how they wanted it these accessories. The objective was clear, to design a housing that they were different that could be found at that time in the market, but they did not know how to do this or what material to use. His mother helped with the customization of your own slipcovers including tacks and other items that changed completely the look of your mobile. In an unexpected encounter with Cyrus, fans the singer and actress were attached to the sleeves with which they appeared in the picture posted on Instagram. This way was born Wildflower Cases.
All covers perfectly reflect the style Devon and Sydney. A few tastes with romantic touches that try to fit in with those trends that triumph at that time in the social networks. In fact, it should be noted that all models are limited edition and never to be repeated the following season.
The stamping of cow Dua Lipa, to play with your styling, or the spider web that takes recently Bella Hadid have become two of the designs more sold the moment your online store. The friends and sisters-in-law (the singer comes from a long time ago with the brother of the model) often publish several images in which to teach these slipcovers that can be seen in many of the selfis in front of the mirror that appear in both TikTok as in Instagram, positioning itself well as the perfect complement that is needed to succeed in networking.