WhatsApp, from messaging app to advertising giant?The news is coming

When Facebook paid $19 billion to acquire WhatsApp in 2014, Mark Zuckerberg’s goal was clear: Make the most of the famous app without changing its essence. I want to respect WhatsApp founders Jan Koum and Brian Acton for making privacy and security a priority.

However, Over time, as we’ve seen, Zuckerberg’s ambitions grew exponentiallyWhatsApp has become an important part of the Meta empire along with Facebook and Instagram.

In 2019, Zuckerberg’s control became clearer than ever after he merged the Meta apps, leading to the departure of WhatsApp’s founder and some questions about user privacy.

Currently, WhatsApp is more than just an app for sending messages.as explained New York Timesmore than half of 18- to 35-year-olds in the United States have WhatsApp, and, it must be announced, ads on WhatsApp and its sister Messenger appear to Their goal is to generate $10 billion in revenue for Meta this year, so they’re not willing to lose that..

Are there ads on WhatsApp?Confirm that the feature is already being processed

So what about ads on WhatsApp? Company director Will Cathcart has confirmed that the feature is still in development. While it has been mentioned that ads may appear in different locations within the app, a timeline for their implementation has not yet been provided.

Cathcart in an interview Clarification that there will be no ads in WhatsApp’s inbox or “messaging experience”but channels can charge people for subscriptions and owners can promote ads within the channel.

as they commented edge, This is not a new idea as we have been looking for the most efficient ways to include them since 2018 In 2020, the company came very close to taking that final step. It looks like now they’re going to take the plunge and try out this novelty, although it’s unclear if it will finally come to fruition or an exact date.