Singer, actress, producer, businesswoman, and philanthropist. The crafts can be directed, without blinking, to Selena Gomez. The personality celebrated 28 years on Wednesday (7/22) and the biggest gift was announcing his newest solidarity purpose. The owner of a makeup label, Rare Beauty, the North American does not only want people to raise their self-esteem with the products, but also take care of the mental health of those who go through disorders.
Aware of the issue, Selena launched the Rare Impact Fund, a charitable fund for mental health institutions that will give greater access to people who suffer from psychological illnesses. In the 10-year interval, the goal of the initiative is to raise the US $ 100 million, equivalent to R $ 519 million, to help specialized entities to provide therapeutic services.
In principle, 1% of Rare Beauty’s annual sales will go directly to the social fund. In order to optimize efforts, the etiquette created a mental health council, formed by renowned professionals in the subject.
“We created the Rare Impact Fund to help fight the epidemic of chronic loneliness by helping people access support and mental health services, with a focus on the communities most in need,” communicated Rare Beauty in an Instagram post. The profile has more than 1.3 million followers.
Selena revealed to venture into the beauty business in February. Despite the great anxiety of the fans, Rare Beauty still has no set release date. According to speculation on a North American website, the creations are expected to hit the shelves in the United States starting in December.
For the new venture, the singer has partnered with the cosmetics giant Sephora. The brand name is inspired by Selena’s latest album, Rare, released in January. She actively participated in product development, from formulas to packaging customization.
Known for her low-pitched voice and starring in the witch Alex Russo in the series The Wizards of Waverly Place, Selena has some beauty secrets that won’t let go. In an interview with Allure magazine, she shared her main skin, hair, and body care tricks. Take note!
1 – Always wash your face in the morning and then use moisturizer. Recalling that a small amount for those with oily skin, like the singer;
2 – For those with thicker hair, Selena’s advice is to wash your hair every three days. The condition allows the locks to be beautiful and tidy for longer;
3 – To maintain the envied volume of the hair, the personality bets on the effects of dry shampoo;
4 – The two favorite beauty productions of the actress are black eye loaded with nude mouth and clear eye with strong lipstick;
5 – Whether on tour or at home, Selena dedicates 15 minutes a day to physical exercise.