While many young designers are leaving the brands – see Ludovic de Saint Cernin for Anne Demeulemeester and Ruigi Villaseñor for Bally – at the same time, many brands are appointing stars of the moment as new stylists and creative directors on the top floors of the company. are doing. , But then, what are the prospects for young budding designers? For a few years now, it appears that celebrities are no longer enough to lend their face to brands in testimonial or ambassadorial roles, but they are increasingly aiming for creative and managerial roles. any example? Beyoncé for Balmain, Dua Lipa for Versace and Cardi B for Fashion Nova.
But then, isn’t it now necessary to know how to attract in order to manage a brand? Not exactly, because in reality the internal creative team will still take care of the sketches, but – quoting Virgil Abloh – it will be enough to have a so-called “attitude” to run a brand. In any case, it’s a different matter for Louis Vuitton. The French fashion house has followed exactly the late former director’s intention, and has chosen Pharrell Williams to head the men’s line. Pharrell, who presented his debut collection during the latest Paris Fashion Week, is no stranger to the fashion world, and has done a number of luxury collaborations and personal experiments in the past. But we’re not sure the same can be said about Taylor Swift for Stella McCartney or Kim Kardashian for Dolce & Gabbana.
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tag: fashion, kim kardashian, fashion, dolce and gabbana, pharrell williams, fashion designer