Recently, in more and more social occasions, celebrities and artists are choosing pour total red Important stages and carpets to show off, but what’s behind the phenomenon?
Certainly the participating fact is that, last year, pantone color institute decreed long live magentaA vibrant and playful shade of red as the color of the year, sometimes bold.
It’s a subtle crimson red that balances warm and cool, that’s what it’s called a hybrid color, it’s bold, playful, inclusive… it’s a color you can easily embrace and use .
latrice iceman
International Color Specialist
But in the history of streetwear and high-fashion, shades of red have already made their way into the hearts of enthusiasts and interiors. In psychology also that phenomenon is called “red dress effectWherein, the mere sight of red activates a series of neuro-biological responses that recall excitement, passion, danger, energy.
In the world of fashion, it is important to mention Cardinal Red Cristobal Balenciaga in her haute couture salon, or valentine red which distinguished him as one of the leading couturiers of the time, or still supreme, Balenciaga was inspired by the paintings of Goya and Velázquez, whose red has always evoked wealth, opulence, arrogance, charm and passion, the same used by flamenco dancers or bullfighters bolero.
Subsequently, it is Valentino Garavani who, so overwhelmed by the dress of a woman he saw at the Barcelona Opera, chose to make red his signature from 1957, bringing it back into the realm of high fashion and luxury. To date, more and more celebrities choose to opt for red for their outings in public.
Recently they thought of opening dance Kanye West for the life of Dondawho a Yeezy Gap Round Red Jacketin his ex-wife’s outfit Kim Kardashianwho opted for a skin-tight designer one Rick OwensOf the same shadow
doja cat, This year, of course, was the star who wore the most red, and the occasion is the Schiaparelli Haute Couture Fashion Show. Dressed in a strapless bustier dress and beaded skirt, with a long shawl and calf-length boots, she paired it with red crystal body paint.
On the stage of Ariston, the singer of “Cenere” had a rather eccentric choice, shametrusted from the first evening Missoni and for Simone Furlan, who wore a red velvet suit for the first time, and opted for a full leather look for the final evening.
However, in the second stage, he super bowl 2023he thought about it Rihanna To continue the tradition of the whole red look, with the Barbadian artist who chose a signed silk jersey jumpsuit Loewecombined with two outerwear A pair of Alaia and Margiela x Salomon.
valentine redalthough was chosen by pedro pascal On the Met Gala carpet, in a suit made up of a pair of shorts with a long red coat that looked like a shirt.
Too Kylie Jenner For the same event she chose a total red color preferring a dress Jean Paul Gaultier With cut-out train. gigi hadidOn several occasions, she chose to wear red out of all the outfits she wore at the Vanity Fair party, where she wore a red dress. zack posen With the mermaid cut, and recently in the new Miu Miu campaign, among various sporty looks, she totally preferred a red long-sleeved shirt.
champion of style Lewis HamiltonRecently chose an all-red overshirt on the F1 tracks, just like Beyoncé who chose a custom off-white outfit for her “Renaissance Tour”.
The stylistic choice continues to be a strong influence, ensuring that all the spotlights are turned on those who choose such strong and eye-catching colors with a domineering and equally persuasive character, strong personality that Challenges the boundaries imposed by colors to assert themselves.