In 2015, Michael Jordan’s Air Jordan brand partnered with Nike to sponsor the University of Michigan football team. This marked the first time that the Air Jordan brand, known for its basketball equipment, provided equipment for the football team.
The agreement comes into effect at the same time as the Nike contract for the 2016 season begins, and the team introduces new Jordan Brand uniforms and equipment.
At the time, Nike’s reported potential deal, worth $173.8 million, was by far the most significant contract of its kind in all of college sports.
The major deal, which includes a partnership with the Michael Jordan Brand, will run through the 2027 season with the potential to be extended to 2031 under the university’s agreement.
Leveraging a partnership with Nike and leveraging the Jumpman brand could help Michigan secure a spot in the prestigious Fiesta Bowl, known for its history of showcasing top matchups and exciting games.
This could have a positive impact on Michigan State’s football program and its association with the Air Jordan brand.
The agreement, effective Aug. 1, 2016, includes an initial payment to the university of $12 million, cumulative annual payments of $76.8 million, and $85 million in apparel funding.
The University of Michigan football team is sponsored by the Air Jordan Brand as the partnership underscores the potential of the agreement, which could reach a whopping $173.8 million over 11 years.
Reasons behind sponsorship include
The First Football Team to Wear the Jumpman Logo: The University of Michigan was the first football team to wear the famous Jumpman logo on its apparel, from jerseys and pants to sneakers and other equipment.
The visionary behind this unique association is Michigan State football head coach Jim Harbaugh, who aspires to have the Jumpman logo become as closely associated with Michigan football as the Oregon Ducks are with Nike ) signs are equally closely related.
Bond with Michael Jordan: Harbaugh and Jordan had a close relationship, with Jordan expressing his support for the University of Michigan football team. Charles Woodson, a former Michigan State football player and enduring Jumpman-sponsored athlete, helped bring about the alliance.
Recruitment and Brand Recognition: The alliance with Jordan Brand paves the way for Michigan football to attract top talent as it gives the team the privilege of showing off the Jumpman logo at practices and games.
The notoriety and scrutiny that comes with such a partnership could also enhance Michigan’s brand and status.
Partnership with Nike: The team partnership with Nike and the merger of the Jumpman brand are expected to accelerate the Michigan football program’s return to the top ranks of college football. The collaboration with Nike also incorporates advances in sports technology.
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