Wimbledon 2023, Alcaraz’s victory ushered in a new era of tennis and social media “plays” a key role. Comscore analysis

Wimbledon 2023, tennis’s premier event, ended with a masterful men’s final, and social media didn’t miss a beat.

The global interest in Wimbledon has been highlighted in this latest edition of the tournament. Social media activity generated for Wimbledon related content from brands, publishers and influencers from around the world has reached over 159 million interactions, up 113% since 2022.

By analyzing these data for each country, The growth of social media interaction is a global phenomenon that spans several countries.. Great Britainhost country, increased by 170% compared to the previous year, United States reached 8.1 million interactions and several European countries such as Spain (340%), France (85%) and Italy (58%). showed a significant increase in activity in social networks. Growing interest inIndia for the Tournament, this was a pleasant surprise: the number of interactions actually increased by 362% year-on-year.

Wimbledon social media activity by country

Source: Comscore | Sharebalee, Wimbledon content on Facebook, Instagram, Twitter and TikTok. Countries: Worldwide, USA*all, UK*all, FR*all, ES*all, IT*all and IN*all. Analysis periods: June 20 – July 10, 2022 and June 26 – July 16, 2023
*Total number of interactions (i.e. reactions, shares, comments, retweets, likes and likes)

The highlight of the Wimbledon Social Media Championship was the men’s singles final. On July 16, 2023, young Spanish tennis player Carlos Alcaraz defeated seven-time Wimbledon champion Serb Novak Djokovic in a memorable final. This epic final resulted in a 144% increase in total social interactions compared to the same male final played in 2022.

Participation in social networks of the Wimbledon final in men's singles

Source: Komskor | sharebaleeWimbledon content on Facebook, Instagram, Twitter and TikTok on July 10, 2022 and July 16, 2023
*Total number of interactions (i.e. reactions, shares, comments, retweets, likes and likes)

Alcaraz not only won the Grand Slam by passing Djokovic, but also surpassed the Serbian player in terms of social engagement. The 20-year-old Spaniard, in fact, checked in 13.6 million interactions, 45% more than Djokovic.

Wimbledon 2023 - Men's Singles Final, Player Engagement on Social Media

Source: Comscore | Sharebalee, content mentioning “Alcaraz” or “Djokovic” on Facebook, Instagram, Twitter and TikTok July 10, 2022 and July 16, 2023
*Total number of interactions (i.e. reactions, shares, comments, retweets, likes and likes)

The most popular posts for the final are recorded accordingly over 1.6 million and 1.5 million interactions in total and portray Carlos Alcaraz as a symbol of the new era of tennis.

Brands that partner with Alcaraz couldn’t be more proud, and sponsored content showcases this, such as Nike AND rolex.

Alcaraz - Nike

In addition, many celebrities tried not to miss the historic final of the Tournament: Ariana Grande, Andrew Garfield and Tom Hiddleston they were present at the final, and also Emma Watson and Brad Pitt Just to name a few. Availability Shakira at Wimbledon 2023, he stole the spotlight on social media by garnering one Instagram post over 1.6 million interactions.

As the final match echoes on the courts of Wimbledon, the 2023 tournament is making tennis history. Indeed, Alcaraz’s explosive victory signaled the dawn of a new era and highlighted the role that social media plays in the world of tennis today.

“Social media is playing an increasingly important role in bringing audiences, especially young people and beyond, closer to the world of tennis,” he comments in a note. Fabrizio Angelini, CEO of Sensemakers Comscore Italy. “The rising generation of new champions use different platforms with great naturalness, and at Wimbledon the presence of many film and music celebrities in the stands has heightened the event’s media impact to the fullest for sponsors and advertising investors.”

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