Winx magic of Italy – new fairies promote tourism

Italian Ministry of Foreign Affairs decided to do a mini-series to promote beauty of Italyespecially abroad. Winx, fairies from the famous cartoon, will attract tourists to this trip. The title of the mini-series, which will consist of eight episodes, is as follows:Winx Club – Magic of Italyβ€œ.

A Farnesina press release states: β€œThe fairies are the protagonists of eight exciting episodes that will be distributed abroad through a network of embassies, consulates and Italian cultural institutions. A special journey, dubbed in nine languages ​​(Italian, English, Spanish, French, Portuguese, Vietnamese, Korean, Chinese and Japanese), which was created with the aim of making some of Italy’s unusual places known abroad, where beauties meet, history and culture are embodied in real rare gems like the ones the fairies find on their journey.”

Farnesina states that the project is suitable: “within the framework of comprehensive initiatives to promote Italy, developed by the Ministry of Foreign Affairs and International Cooperation and designed to tell the general international public about our country and its little-known territories, about their great historical, cultural and natural wealth, with testimonials and with a language close, in particular , junior.

Below we leave you the trailer for the miniseries. To be honest, I personally don’t like the character designs, nor the fact that the original voices aren’t saved. What do you think of this idea? This might appeal to a particularly small audience, right?


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