The appointment coincides with the most important international advertising festival, Cannes Lions (19-23 June). And like every year, YouTube gears up with an announcement of the appointment Cannes Advertising LeaderboardRanking the 10 most popular video ads globally across platforms between June 2022 and May 2023.
a ranking in which this year a little bit of italythank you for Bulgarian and the film by Unexpected Wonders Paolo Sorrentino,
Ranking the 10 Most Popular Ads on YouTube: Cannes Lions 2023 Edition
YouTube compiles ad leaderboard rankings by combining a range of indicators such as organic and paid views, watch time and audience retention. Below, the top 10:
1: Netflix – The Thing releases on Wednesday in New York (USA)
2: Telecom Egypt – WE Summer Campaign 2022 – Akram Hosny (Egypt)
3: Apple – Introducing the iPhone 14 Pro (US)
4: Max – The Last of Us Official Trailer (USA)
5: Qatar Airways Official FIFA World Cup Song (Qatar)
6: Samsung – Galaxy S23 Ultra: Official introduction film (Korea)
7: Orange Egypt – Football Junkies (World Cup 2022 Campaign) – (Egypt)
8: Bulgarian – Bulgari Unexpected Surprise (Italy)
9: Peacock – Kevin Hart can’t stop attacking ‘old’ celebrities #shorts (USA)
10: Burger King – Whopper Whopper (USA)
(Translate to tag) Cannes Lions (T) Bulgari Advertising (T) Spot (T) YouTube (T) Data & Research (T) Social Media