It is a partnership between the Louvre and Lancôme, who believe that beauty is a living art in constant evolution, without fixed rules or boundaries. In this way, the collaboration tells the stories of women that reflect our time and transcend the eras, geography and culture of our modern world.
The campaign features Lancôme’s global ambassadors including Zendaya, Amanda Seyfried, Aya Nakamura and He Kong, contemporary muses alongside immortalized Louvre goddesses such as Victory of Samothrace, Venus of Arles, Diana of Gabia, Corinne or Venus. de Milo. Each of these sculptures represents femininity, strength and beauty that transcends time and inspires women today.
The campaign, signed by Publicis Luxe, will launch worldwide on September 4, 2023.
Credit
Brand: Lancome International
President of Lancôme International: Françoise Lehmann
VP Global Communications and Image Lancôme: Mylène Kerzhan Director of International Animation Marketing: Rachel Mladjenovic Director of Brand Axis Animation: Stephanie Judd
Project Manager: Camila Manrique
Agency : Publicis Luxe
Executive Creative Directors: Marie-Eve Schettl, David Soussan
Creative Directors: Nicolas Chauvin, Gregory Atea.
Creative: Alice Colagrande, Johan Dubret, Amin Bouzidi, Eleanor Munier, Vincent Piveto Strategy: Christine Milan
Managing Director: Donatien Souriau Director of Account Management: Mathieu Daversen Group Manager: Léa Gremot
Production
Directed by: Georgia Hudson’s Heroic Films Arthur Lacomblese’s Digital Films Charles Helle’s Grocery Films Television Producer: Severin Collandre
Photographers:
Visual Beauty by Sölve Sundsbo Still Life by Charles Helleu
Behind the scenes of Alex Raduan
Production: colors, amazing sound Production: amazing Editor: Mathematic
Post-production: mathematical, amazing
Music
Title: House of El
Artists: House of EL, Jay Prince, Laura Mvula
Voices: Zendaya, Amanda Seyfried, Aya Nakamura, Hae Kong