But what is a zombie trend? Don’t worry, nothing scary or Halloween related. This is a trend that comes back to life after many years of its debut, but completely loses its individuality. Like a zombie that never dies, but at the same time is not really alive, some fashion products once identified a certain circle of people and were therefore considered unique and distinctive. Remember Dr. Martens: in the 60s and 70s, the famous eight-hole amphibians were the favorite shoe of punks and fashionistas, worn by bands like the Sex Pistols and The Clash. However, over time, they completely lost their suitability for the feet of people from different walks of life and eventually became a mass product.

The same can be said for the Adidas Samba today: a timeless sneaker that never truly disappeared, but has recently reached a huge range of new It Girls-inspired consumers such as Bella Hadid and Hailey Bieber. However, in the 80s and 90s, Samba was the product of a rock personality that highlighted stars like Freddie Mercury and Oasis. The same goes for parachute pants, a celebrity-favorite zombie trend that began as a hip-hop subculture signature garment worn by breakdancers and brought into fashion by rapper MC Hammer. However, a few years ago it was the turn of the Buffalo sneaker, which from rave party icons has become the cornerstone of ugly fashion and is worn by Gigi Hadid and Ariana Grande. What about Nike Dunks? Decades ago, basketball shoes, beloved not only by OG but also by Generation Z, were a strong symbol of the skate community.

Tags: moda , Fashion , zombie trend , Buffalo , parachute pants