The days leading up to the presentation of a new collection are always the most difficult, deadlines are approaching, unexpected events are just around the corner, and there never seems to be enough time. However, this time the September meeting with Paris Fashion Week it will be even more difficult for Olivier Rousteing. Creative director of the company Balmain 10 million subscribers reported on their social networks that the truck that left the airport for the headquarters of the fashion house was carrying more than 50 items from the brand’s new collection were stolen and items were stolen. A dramatic inconvenience just over a week before a scheduled fashion show. Wednesday, September 27 (here’s the full calendar) which will force the entire team to close ranks and work day and night to make sure they don’t miss a meeting.
“This morning I woke up smiling, starting my fitting for my next show at 9am, and this is what happened… 50 Balmain items were stolen,” says Olivier Rousteing, who turned 38 a few days ago, on Instagram and has been a member since 2011. creative director of a fashion house -. Our delivery was stolen. (The truck) was stolen. Thank God the driver is alive.” Despite the accident, the designer assured that the entire team is working to ensure that the show in the shadow of the Eiffel Tower does not drag on, the bitterness after several weeks of work is certainly great. “So many people worked so hard to create this collection. We redo everything, but it’s so disrespectful,” continues the prodigy who, at just 25, took over Balmain and turned it into a brand loved and admired around the world. stars thanks to their talent and personal friendships with celebrities of the caliber of Kim Kardashian, Jennifer Lopez, Rihanna, Beyoncé, Justin Bieber, Nicki Minaj and Chris Brown.
Olivier Rousteing has been Balmain’s creative director since 2011.
But pessimism is not part of Olivier’s DNA, who, after being the victim of a serious accident in 2021 that left him with burns to his face and body, is not discouraged and decided to finish the work for the parade, which, compared to the spectacular shows of more than 100 looks that we have become accustomed to in past seasons, will present only 50 creations to the judgment of 250 lucky fans. “We will work harder, day and night, even our suppliers will work day and night. So many workers, suppliers, my team and me. I wanted to share this to remind you not to take anything for granted.” And also: “Please take care of yourself, this is the world we live in. I love my Balmain team and we won’t give up.” The solidarity from colleagues was immediate, such as designer Simon Porte Jacquemus, who commented “Come on” followed by a heart, as well as Marielle Hann, Jennifer Lopez’s stylist. “I send you all my love,” commented Donatella Versace, “I know that you and your creativity can overcome this!”
Just days before PFW, more than 50 items from Balmain’s new collection were stolen.
Thefts in the Paris region have increased by 3.5% in recent years. According to the French Interior Ministry, there were 133,800 car thefts in 2022. There is no shortage of robberies against footballers and VIPs, such as our Gigio Donnarumma, the national team and PSG goalkeeper, who in July 2023 was kidnapped, beaten and tied up along with his girlfriend in his apartment in the 8th arrondissement of Paris by the group criminals. This is just one of many crimes that have occurred in recent months in the city, which needs to do more from a security point of view, also in view of the next Olympic Games in 2024, when all eyes will be on it.
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