In recent years, musicians’ influence in the fashion industry has been undeniable, with their presence shaping trends and generating conversation with audiences around the world. While K-pop has undoubtedly made its mark on the fashion weeks of recent years, establishing a veritable empire in just a few seasons, another musical genre has set the pace in the world of menswear during the recently concluded fashion month. caught: reggaeton, Already hugely popular around the world, reggaeton has become a dominant force in the music industry, effectively growing out of its niche to become a mainstream genre with a vast audience. Reggaeton’s increasing international recognition can be attributed to a combination of emerging new talent and the accessibility provided by the streaming industry. According to the Recording Industry Association of America (RIAA), Latin music originated in $1.1 billion extraordinary turnover Registration only in the United States in 2022 Remarkable 24% growth over last year, Reggaeton played a key role in this phenomenal growth, with hit albums such as Bad Bunny’s “Un Verano Sin Ti”. But why do reggaeton singers tie up with the fashion world?
The link between reggaeton and fashion
The main indication of the connection between the reggaeton scene and the luxury industry is the presence of its singers in several fashion shows in Paris. Colombian MalumaFor example, front row appearances at the Paris shows for Louis Vuitton, Givenchy, Dior and Yohji Yamamoto made headlines, generating an impressive $4.4 million in media revenue value (EMV) for the entire season. Puerto Rican Glimpses Raw Alejandro In six major shows, including Givenchy, Kenzo and Loewe, she earned $1.5 million in EMVs, further increasing the reach of the style. finally puerto rican rapper Anuel AA, who also serves as an ambassador for Amiri, earned a whopping $2.1 million in EMV from a single appearance. These new names follow in the footsteps already explored by Bad Bunny, who has become a regular presence at several Fashion Week shows over the past few years, as well as being associated with Jacquemus for a long time.
(tagstotranslate)maluma