The idea that nurtured the icon: the seed, the foundations of a new life. This is how Elsa Peretti came up with the cult intuition. Beans, one of Tiffany & Co.’s flagship jewelry. by Elsa Peretti. In 1974, the collaboration between the jewelry store and the designer was just beginning: she succumbs to the allure of experimentation, but is minimalist by nature, so her jewelry is a crucial dose of sinuous shapes, soft curves and rich geometries. The bob immediately becomes iconic: it is not only a symbol of the origin of life, but also a manifesto of simplicity, it enhances the mystery of modest forms, becomes a messenger of the designer’s thoughts and tangible proof of her unmistakable talent.
In this way, Bean’s world grows and transforms: it becomes bracelets, rings, necklaces and earrings. The latter are specifically a delicious bracket that is taking the world by storm. Bob earrings are becoming a phenomenon and are chosen as the favorites of millennials: they are elegant, sophisticated, and are the first approach to the world of jewelry. In the early 2000s, they were synonymous with the adorable blue box that promised miracles.
Bob earrings are also taking over the red carpet: in 2015, actress Taylor Schilling showed them off at the Golden Globes in a red Ralph Lauren dress, and in 2023, Olivia Rodrigo is wearing them, officially announcing their comeback and introducing Gen Z to the fashion world. Elsa Peretti – .
Singer GUTS wear Tiffany & Co earrings. Bean paired with a matching necklace. And if she wears them, her return to the stage should be official. Generation Z falls in love with them, begins to explore, rediscovers the charm of Elsa Peretti’s jewelry, and wears them according to new rules.
One can only wonder which of the Bean line’s many pieces will be the first to come back into fashion. The answer seems obvious: the earrings are a symbol of a revolutionary movement, a symbol of an important chapter in the history of Tiffany & Co. Silver is a classic. Confidence that stands the test of time.